The Imperative of Independent Pre-Acquisition Audits for Out-of-Home Campaigns – By: Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, ...
Tag: OOH
Monumental Concepts and Displays Ltd Appoints Onyinye Igbo-Ugwu as Executive Director
Monumental Concepts and Displays Ltd. has appointed Onyinye Igbo-ugwu as its new Executive Director, marking a significant milestone for ...
X-raying Fraud in Out-of-Home (OOH) Media Buying: Why Brands Must Prioritize Media Monitoring and Compliance – By Philip Odiakose
Out-of-Home (OOH) advertising has long been a cornerstone of brand promotion, but with the digital shift, the industry has encountered ...
LASAA Organises Out-of-home Advertising Conference & Exhibition
Lagos State Signage & Advertisement Agency (LASAA) organized an advertising stakeholders' conference and exhibition to set a cause for a ...
Plural Media, Invent Media, others begin awareness Campaign on Coronavirus
Sequel to its commitment to Corporate Social Responsibility (CSR), Plural Media a leading Out-of home media agency in the country ...
Posterscope Pioneers Integrating DOOH with Experiential, Social Media
Posterscope, one of the country's leading specialist OOH agency, working with Carat,recently conceived, planned and executed an integrated out-of-home media campaign ...
HOW GEMS COMM. DEPLOYS DATA TO CAUSE REVOLUTION IN OOH MEDIA BUYING DECISIONS – ODUDARE
Since commencement of operations over a decade ago, GEMS Communications has been at the forefront of deploying new technologies and ...
