The Imperative of Independent Pre-Acquisition Audits for Out-of-Home Campaigns – By: Philip Odiakose
In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high, ...
Tag: Campaigns
Campaigns that make a clear ‘Promise to the Customer’ more likely to drive brand health
The B2B Institute, LinkedIn’s marketing think tank, in partnership with WARC, have today published “Making a Promise to the Customer: ...
