Former President Olusegun Obasanjo in another open letter dated 15th July, addressed to President Muhammadu Buhari takes a cursory look…
REACH transaction informatics platform to accurately identify and elicit input from young Africans – the first time a study of…
The industry was yesterday (Thursday) averted huge human causality and loss of the crème-de-la-crème of the Nigerian advertising industry practitioners…
According to Mark Kaye of marketing projects in the United Kingdom and Charles Foster of Kantar Africa and Middle East…
The growth of e-commerce has already transformed the retail landscape and with double-digit annual growth predicted into the next decade…
As the British Council celebrates its 75th Anniversary in Nigeria while revving up for the next 75 years, the Lagos…
Following Steve Babaeko, CEO/Chief Creativity Officer, X3M Ideas’ selection by Adweek, a frontline American media conglomerate and the gatekeeper of…
With little sign of a slowdown in growth, Amazon has become the world’s most valuable brand, according to the 2019…
Once again, the issue of regulatory inadequacies in the nation’s integrated marketing communications industry, especially as it relates to the…
LAGOS, Nigeria May 27, 2019– The 2019 Edelman Trust Barometer has revealed in its Nigeria Trust Breakout that, of the…