Agency News

Stakeholders Dissect Cross-Platform Content Exposure Strategy to Optimise ROI, Brand Growth

  Stakeholders cutting across the media, agencies, advertisers, and brand owners today gathered at the Ijakadi Hall of the Radisson…

2 days ago

Experts Task Marketers on Sustainable Marketing at Summit

Becoming a sustainable marketer is no longer optional, sustainability has become a necessity for the future. Issues around this assertion…

2 days ago

Otis Ojeikhoa, Brands Optimal Shine Bright at The Industry Awards in Lagos

  In a glittering celebration of excellence in the Nigerian marketing arena, Otis Ojeikhoa and his agency, Brands Optimal, emerged…

4 days ago

ADVAN Partners SMC on Industry Dialogue on Public-Private Collaboration, to Present Paper, May 10

  The Advertisers Association of Nigeria (ADVAN) through its Nigerian Marketing Development Team is partnering with the prestigious Pan Atlantic…

2 weeks ago

FPL Media Expands Reach with Strategic Launch of Outdoor Advertising Platforms in Key Lagos Locations

  FPL Media, a leading technology-driven out-of-home agency, has recently launched three new bridge panels across strategic locations on the…

2 weeks ago

ARCON, ASP Not Out to Strangulate Creativity, But Will Not Tolerate Impunities

  The Advertising Regulatory Council of Nigeria (ARCON) under the aegis of the Advertising Standards Panel (ASP) stakeholders meeting has…

2 weeks ago

MTN Group Drops Omnicom Group in Business Review, Appoints M&C Saatchi Abel as New Roster Agency Effective Jan. 1 2025

  Effective 1 January, 2025, the MTN group’s advertising business will move from the brand’s incumbent global agency, Omnicom group…

2 weeks ago

The Imperative of Independent Pre-Acquisition Audits for Out-of-Home Campaigns – By: Philip Odiakose

  In Out-of-Home (OOH) advertising, where campaigns are designed to captivate audiences in the physical world, the stakes are high,…

2 weeks ago

University of Gloucestershire, UK in Lagos to Offer Admission Opportunities to Students

  The University of Gloucestershire, UK, and its partners in Nigeria have finalised plans to hold a two-day exhibition programme…

3 weeks ago

Chain Reactions Africa Wins Big Again at 2024 SABRE Awards

Chain Reactions Africa once again lived up to its reputation as one of the continent’s leading Public Relations and Integrated…

3 weeks ago