APCON Hunts for new Framework for Minimum Standard, Inducts new Members

The Advertising Practitioners Council of Nigeria (APCON) has re-jigged its efforts across a broad spectrum of the council’s influence to bring about operational framework efficiencies across the different sectoral groups.

The above was disclosed by the APCON Registrar/Chief Executive, Dr. Olalekan Fadolapo during the induction ceremony of newly registered Advertising Practitioners.

According to Registrar/CEO, the council has set up a committee made up of all sectoral groups in the industry to produce a suitable framework to define a minimum standard expected in any relationship by the parties playing the industry’s field of business.

“The Standard of Practice Committee has since began work and the outcome of the exercise is expected to be adopted and given the operational force of law. With this, we hope to curb the incessant debt claims and counterclaims between advertisers, agencies, and media houses while making our model the subject of emulation globally,” he further disclosed.

Referring to multiple approaches being deployed, Dr. Fadolapo disclosed, “recent activities which will potentially propel the industry to achieve better positioning and improved value delivery profitable to registered advertising practitioners, as well as advancement in the public interest, has taken place”.

He also alluded to APCON’s participation in the Public Hearing on the Bill to repeal and re-enact an enabling Act for the Council. “Since the promulgation of Decree No. 55 of 1988 (over three decades) which establish the Council, this is the first major legislative action aimed to improve APCON’s mandates, functions, and powers over advertising and marketing communications in Nigeria”, he said.

Similarly, APCON has also set up a Code Review Committee for the purpose of reviewing the 5th edition of the Nigerian Code of Advertising Practice, Sales Promotion, and other Rights and Restriction on Practice. The review, apart from bringing the Code up to date, will also upgrade it to be at par with what is obtainable in other countries, in line with international best practices.