NiMRA Elects New Officers, Fasakin Urges New Exco to Better Existing Standard

Oluwaseun Oyelaja, Country Manager, YEST and SPOC has been elected as the new President of the Nigeria Marketing Research Association, NiMRA. The biannual elections which held 11th October 2019, also produced as Ugo Geri-Robert (Vice President), Paul Nnanwobu was returned as Secretary-General.

Joining the NiMRA new exco as Assistant Secretary-General is the former President of South African Market Research Association (SAMRA) Alexan Carrilho. Others include Elizabeth Onoja (Treasurer), Shadrach Egbeniyi (Financial Secretary) and Lauretta Olubayo (Public Relations Officer).

Meanwhile, as the new officers take over the leadership of the association for the next two years, a former president of the association and Group Managing Director, CMRG, Mr. Lanre Fasakin has urged the new exco to work harder to better the standard set by the outgoing executive.

Similarly, the outgoing president, Joy Uyanwune advised that the new executive council should take NiMRA to the next level while speaking in a post-election remark.

According to her,  the new council should embark on a new membership drive especially from the universities to ensure continuity of the association.

The formation of NiMRA as a professional association is borne out of the desire to formulate, enrich and improve professional activities and conduct of people and individuals interested in or involved in compiling or using marketing, social or economic research.

The Nigeria Marketing Research Association, NiMRA, was established to provide a forum within which research practitioners can work together in a spirit of cooperation, support and mutual goodwill to ensure professionalism in the industry.

The Association attracts membership from those who spend a major portion of their professional time in planning, directing, executing, interpreting or presenting marketing research projects

Unlike past elections, voting was done online and for only 3 hours. The electoral committee was led by Vera Scott-Nnaji of Ipsos, coordinated by Michael Akpofore Umogun of Kantar, Oludayo Olawole of Kantar provided IT support while Dr. Patrick Anidi a former NIMRA council member was the counselor of the committee.