Blazon, a new web based media planning, buying and control services outfit has unveiled its platform in Lagos, Nigeria, deploying cutting edge technology and proprietary tools in providing media solutions.
According to a statement made available to BrandCrunch, the new web-based service is designed to enable advertisers plan and buy media directly by themselves for the purpose of advertising their products and services .
The service which is aptly named ‘Blazon’ is available at www.blazon.com.ng and connects advertisers with media opportunities that enable faster and smarter media planning and buying.
The Blazon team in its statement further added that prospective advertisers who want to promote their products and services will be able to do so at the click of a button by selecting what media type they are interested in – whether television, radio, print, billboards, transit, cinema and then choosing the specific media vehicle desired.
The service is first of its kind and is aimed at empowering advertisers to take control of their own advertising campaigns.
While the platform holds inventory for all types of media with listings being added and updated regularly, it invites media owners to contact the team to list their inventory free of all charges.
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