02 Academy Lagos has concluded plans to hold its 2015 graduation ceremony as the students will be tested on their ability to proffer solutions to clients’ briefs as they try their hands on one of PZ Cussons brands as their final year projects.
In this real life challenge, notable agency heads have been selected as the pitch panel to take presentations form the “agencies” and rate them accordingly.
The panel include Mr Lanre Adisa Managing Director, Noah’s Ark; Mrs. Mimi Omowunmi, Managing Director, STB-McCann and Uzoma Okoye, Managing Director, Etuodi Communications.
These experts will be led by the President of Association of Advertising Agencies of Nigeria (AAAN) and MD, TBWA/Concepts, Mr. Kelechi Nwosu as the team sits in ‘judgment’ over the presentations on Saturday, 21 March, 2015.
The event tagged “The Pitch” is billed for the school’s campus in Ogudu, Lagos, will also feature Mr. Charles Nnochiri, Regional Head of Category Africa, PZ Cussons Plc., as he represents the clients’ interest on the panel and rate the presentations form the Clients’ point of view.
In the exercise, the 2015 graduating class will be presenting their final project work on Roberts Antiseptic Soap by PZ Cussons (the client’s brief) to the pitch panel made up of the four agency CEO’s and the PZ Cussons regional Head of Category.
‘THE PITCH’ is designed to showcase the students’ projects, with a view to recognize and reward outstanding creativity; promote the next generation of ad men and inspire other creative minds among others. {fcomments}
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