From Left: First Vice-President, Advertisers Association of Nigeria (ADVAN); Mrs Iquo Ukoh, Director, Registeration and Regulatory Affairs, NAFDAC; Dr Monica Hemben Eimunjeze, Chairman, STB McCane; Sir Steve Omojafor and the Registrar of Advertising Practitioners Council of Nigeria (APCON); Alhaji Garba Bello Kankarofi, at the unveiling of NAFDAC’s Handbook of Approved Advertisements Volume 1
The Advertisers Association of Nigeria (ADVAN) has lauded the the National Agency for Food and Drugs Administration and Control (NAFDAC), over its unveiling of the “Handbook of NAFDAC; Approved Advertisements; Volume 1”. The official unveiling of the handbook was held on Tuesday, August 12, 2014, during NAFDAC’s forum for Stakeholders in Advertising, at the main auditorium of NAFDAC at its Oshodi premises, Lagos.
Stakeholders in Marketing and Advertising were well represented at the forum, as well as Advert and Public Relations agencies, marketing directors of various organizations, broadcasting outfits, relevant institutes and associations and other regulatory authorities.
According to reports gathered, NAFDAC came up with this initiative so as to ensure that stakeholders in advertising will have access to all the information required with respect to getting approval for advertisement of products and services that fall within NAFDAC’s scope of monitoring.
Speaking during the forum, the first Vice-President of ADVAN, Mrs Iquo Ukoh commended the agency for responding creatively to the needs of advertisers and other stakeholders. Mrs Ukoh explained that initiatives such as the NAFDAC Handbook is one that will further simplify the job of advertisers as the level of ignorance with respect to policies and documentations required for getting approval for advertisements will soon be a thing of the past. While commending NAFDAC for introducing the handbook, Mrs Ukoh encouraged NAFDAC not to rest on its oars, but continually create products, fora and an enabling environment,that will further help the course of advertisers, marketers and producers of goods under NAFDAC’s monitoring purview.
In his opinion, ADVAN Trustee, Aare Fatai Odesile , said that NAFDAC’s launch of the handbook will help shorten the time spent on getting approval for adverts. This, he opined, will definitely have a multiplier effect on profitability for all stakeholders.
Dignitaries present at the forum include, the Chairman of STB McCann, Sir Steve Omojafor, the Executive Secretary of Broadcasting Organisation of Nigeria (BON); Mr Olusegun Olaleye, the Registrar of Advertising Practitioners Council of Nigeria (APCON); Alhaji Garba Bello Kankarofi and the Executive Secretary of ADVAN Mrs Ediri Ose Ediale. {fcomments}