TQC is African PR Consultancy of the Year 2012

The Quadrant Company ((TQC) has won the prestigious Holmes Report/Sabre Award’s African Consultancy of the year 2012 award among leading Public Relations practices across Africa.
This is indeed a landmark achievement as the Nigeria’s premier full-fledged Public Relations Consultancy coasts home with The Holmes award which is the most sought after award for Public Relations practice in Europe, the Middle East and Africa. This is the first time the award is being won by a Nigerian company which makes it a huge milestone in the Nigerian PR industry.

According to a statement made available to Brandcrunch by the agency, all winners across the globe will receive their trophies at the 2012 EMEA region SABRE Awards dinner, which will be held in Brussels in Belgium on May 31, 2012.
 
Reacting to this development, the highly elated Managing Director of the Quadrant Company, Mr. Bolaji Okusaga said, “It was with joy that we received the news of The Quadrant Company winning the Sabre Awards as the African PR Consultancy of the year. For TQC to have emerged successful amidst top rated companies tells of the power of focus and team-spirit, it also tells of the need to create an oasis of excellence that will gradually help transform Nigeria and indeed the African continent.

The ‘can do’ ‘and never- say-never’ spirit of the Quadrant Company has contributed to this huge success. With this award, we are getting closer our aim of building a company that will be the envy of all, not just within our industry but, one that will define standards on the continent of Africa and indeed the world. The task is for us to continue to load our barrels and unceasingly deliver on-target shots at our goals.”

Also speaking in the same vein, the Chairman of the Troyka Holding in which from which the Quadrant Company is a subsidiary, Mr. Biodun Shobanjo said, “The Holmes Award is the most sought after award for PR practice in Europe Middle East and Africa, and for TQC to have licked the finalists is testimony to the excellent work that the dynamic team is doing. To my knowledge, this is the first time a Nigerian company would win the award in the African category.

The turn-around that the company has witnessed in the past two years has brought a new awakening that has resulted in this epoch making win. This is an achievement we can all be proud of. Having come this far, the challenge is to maintain this lead time and time again, both for our partners and ourselves.”

The SABRE award is the world’s largest awards competition for the Public Relations Industry and it celebrates the PR campaigns that demonstrate the highest levels of creativity, integrity and effectiveness. The SABRE Awards recognize excellence in Public Relations programming. Over the past decade, the competition – which includes separate programmes in North America, the EMEA region and Asia-Pacific – has grown to become the largest PR awards competition in the world, attracting more than 3,500 entries from more than 40 countries since 2008. The Awards are judged by some of the most senior professionals from the public relations consultancy world, corporate communications, and academia.

The Sabre Awards are managed by The Holmes Group, a leading global public relations publishing operation and the group is dedicated to proving and improving the value of public relations, by providing insight, knowledge and recognition to public relations professionals. The Holmes Group was founded in 2000 by Paul Holmes, Editor-in-Chief and CEO, who has more than two decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. The Holmes Group delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues.

This year’s judging panel is most distinguished as ever, featuring industry leaders from some of the world’s most admired corporations, most respected global agencies, and premier independent public relations firms throughout the region. Past winners of this prestigious award in Africa include Porter Novelli (Kenya), Arcay Burston Marsteller (South Africa) and Gina Din Corporate Communications (Kenya).{jcomments on}