Noah’s Ark, one of Nigeria’s fastest growing creative agencies and emerging future of Advertising business dazzled at the just concluded Lagos Advertising and Idea Festival (LIAF) winning four awards in different categories.
The creative Agency which over three years ago emerged fourth overall on the laurels table winning 2 Gold Medals, 1 Silver Medal and 1 bronze medal out of 14 Agencies that participated at this year’s festival.
It’s been progressive all the way, the agency has been winning laurels consistently at the LAIF awards since 2009 a clear indication of the agency’s creative dexterity and doggedness. The agency won two Awards at its first outing in 2009 and three in 2010.
At the just concluded awards, Noah’s Ark won Gold for its creative prowess on ‘Indomie- Get it Hot’ in the outdoor category (Food and Consumables) and another Gold in the ‘Ads that Never Ran’ category for Rapido while it won Silver on Indomie Box Noodles TVC (Better Way) and Bronze on Indomie Box Noodles Grab a Quick One (Radio). This shows the agency as the “King of Noodles Advertising”
Speaking on the award, the Managing Director and Executive Creative Director, Mr. Lanre Adisa attributed the achievement of the creative outfit to hard work, dedication, extraordinary creative input and fresh thinking of the ‘creative animals’ that make up the agency.
“Winning four awards at this year’s LAIF Awards and emerging overall fourth place on the honours table is a very remarkable feat for a young Agency like ours and this is a confirmation of the high level of creativity of Noah’s Ark” he added.
On the Agency’s philosophy, the Managing Director posited that Noah’s Ark creates a safe haven for creative animals of all species and disciplines to work together for great results and that the outfit is committed to deploying traditional and non-traditional solutions (i.e. New Media, Content etc) in the best interest of the brands in its care.
“Noah’s Ark is a metaphor for a new generation of fresh thinkers in Marketing Communications, We believe in the supremacy of the idea; we go wherever the idea takes us. We believe that great creativity is the one that saves brands from the storm of sameness”, he added.
Meanwhile, the creative agency has relocated from its old office at Motorways Centre, Alausa to a more befitting office located on Tola Adewunmi Street ,Maryland Estate, Maryland, Lagos. This is in a bid to cope with the expansion and create the right atmosphere conducive for creative thinking.
Noah’s Ark is a new generation creative Advertising Agency conceived in 2007 but was incorporated in February 2008. Noah’s Ark took over Alicia Virgins (a AAAN associate agency established in 1996)also in 2008. The Agency became a full member of the Association of Advertising Agencies of Nigeria (AAAN) in 2008 and a member of the ICOM network of independent agencies in 2009.
Noah’s Ark currently works on some leading and emerging brands in Nigeria including Indomie Instant Noodles, Dulux, VConnect, Nobel Carpets, Hypo Bleach and UAC Restaurants, to mention but a few. The Agency has so far won 9 LAIF awards in the last three years.
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