The Role of Media Monitoring in Shaping Govt. Comm. Strategies – By: Philip Odiakose
In governance, understanding public sentiment and effectively responding to emerging issues are important metrics that determine the success of ...
Tag: Media Monitoring
“The Crippling Absence of the Audit Bureau of Circulations in Nigeria (ABC): A Setback for Media Professionals” – By: Philip Odiakose
The media landscape in Nigeria faces a significant challenge due to the absence of a functional Audit Bureau of ...
The Media Monitoring Industry in Nigeria: Key Players, Specialties, and the Need for an Association – By: Philip Odiakose
The media monitoring industry in Nigeria plays a pivotal role in shaping the landscape of advertising and public relations ...
TMKG Consulting, P+ Measurement Join Forces, Form Media Monitoring & Audit Group
Dan Oshodin's TMKG Consulting, a pioneering force in Out-of-Home (OOH) media auditing in Nigeria and P+ Measurement Services, the country's leading independent ...
Pitching Media Monitoring & Intelligence to Clients: A Guide for PR Agencies – By: Philip Odiakose
In today's rapidly evolving digital landscape, effective public relations strategies are more critical than ever for maintaining a strong ...
A Call for the Regulation of the Nigerian Media Monitoring and Intelligence Industry – By Philip Odiakose
The Nigerian media monitoring and intelligence industry has witnessed significant growth and development in recent years. With the proliferation of ...
The Role of Media Monitoring Services in Governance and its Application – By Philip Odiakose
The role of media monitoring services in governance has become increasingly important in today's rapidly changing media landscape. With the ...
P+ Measurement Services set to host the 18th Edition of EvaluatePR.
Nigeria’s foremost media intelligence agency, P+ Measurement Services is set to host its quarterly edition of EvaluatePR as it welcomes ...
How MMS Led the Media Monitoring Revolution, Remains Beacon – Uche Aligbe
Necessity they say is the mother of invention. This fact permeates generations, life, business and individuals. Marketing and communication not ...
