Tag: Creative effectiveness

Right from Cannes, WARC releases ‘Anatomy of Effectiveness: 2022 Updated Edition’ a white paper presenting five key priorities for delivering ...

Across the 13,000+ adverts analysed using Link, Kantar’s validated ad testing solution, Kantar identified five ‘creative sparks’ that set the ...

Kantar, the world’s leading data-driven insights and consulting company, today reveals the results of its Creative Effectiveness Awards, recognizing the ...

 WARC, the global authority on marketing effectiveness, has today released a report identifying trends and themes common to the ...