Tag: Brand

  It takes a community to raise a child. So it is, building a brand.  Here, sound collaboration between the ...

  Consumers are already expressing their brand satisfaction with the ongoing voting for brands Consumers Value Awards portals, and ultimately ...

  Introduction: A brand is a unique design, sign, symbol, words, or a combination of these, employed in creating an ...

  Eight years after entering the streaming market in Africa, Showmax is gearing up for its biggest year yet. The ...

It’s time for marketers to take back control, warns Sid McGrath, chief strategy officer at Wunderman Thompson writing on the ...

There’s no denying that sustainability is the top untapped business opportunity of 2021, a topic that’s only accelerating globally, especially ...

Almost 17 years since the telecom giant opened for business in Nigeria, Globacom's brand mission to be Africa's biggest network ...

Miles Jacobson, studio director of Sports Interactive (SI), oversaw one of the most challenging rebrands in gaming history when SI ...

The somber, early pandemic ads with lilting pianos became something of a running joke. But they did raise the question ...

We hear stories all the time. If we are at home, at work, or at school, there’s a story. It’s ...