Understanding Social Marketing and its Imperatives for Nigeria
Social Marketing in the Evolution of Marketing Writing in a 2006 publication of the strategy firm, McKinsey & Company, entitled...
opinions
COWORKERS ARE CUSTOMERS, TOO
- Provide Them With the Best Service Possible When we talk about customer service, we usually think about how we...
Implications of higher fuel prices for marcomms in 2012
Whatever the outcome of the current impasse on fuel price between Nigerians and the Federal Government, higher costs of production...
Carving on rotten wood in fuel subsidy communication
The ruckus over the increase in fuel price imposed on Nigerian citizens by the Federal Government has raised questions about...
Why Fuel Subsidy must be negotiated
No issue has stirred up emotions in our polity at the moment like the issue of fuel subsidy removal. Government...
HOW ADVERTISING WORKS: A CUE FROM THE GARDEN OF EDEN
(Lessons for Advertising & Marketing Practitioners)“Advertising has neither fixed beginning nor a fixed ending. It started from time immemorial. In...
Steady rise of PR in corporate firmament in 2011: A Review
Public relations in Nigeria took one major leap in 2011, building on the giant strides of a few years earlier,...
