Media planning is Becoming Generic, Clients must Read Between the Lines
PHD Media made a foray into the Nigerian market four years ago with Bayo Adisa at the helms...
Interviews
Test Ad Effectiveness on the 6.5 Seconds Philosophy – Fadoju
You’ll wonder why DraftFCB and Centrespread its Nigerian affiliate of over a decade parted ways and the former chose less...
Advertising: Sit-tight founders Cannot Build Institutions – Adewunmi, CEO, CreativeXone
Doyin Adewunmi and Sola Adegborioye are alumni of the Kola Ayanwale’s Centrespread school. Less than two years ago, both as...
How Advertising ‘Shamefully’ Became My Career – Alausa
Abolaji Alausa, the young creative director of the Noah’s Ark ad agency in Lagos, Nigeria, majored in painting at Yaba...
Marketers Under Estimate the Powers of being Different at own Peril – Hollis
Marketers Under Estimate the Powers of being Different at own Peril - HollisMillward Brown is undoubtedly one of the most...
As Regulation Increases, WFA Must Decide What’s Worth Protecting
By: Emma Hall Having worked on global liquor brands for 35 years, Pernod Ricard CMO Martin Riley knows a thing...
NIGERIA WILL DRIVE THE SOCIAL MEDIA REVOLUTION IN AFRICA
Errol Barnett, host of the award-winning 'Inside Africa’ on CNN International, talks on his experience in the one week long...
RACIALLY ABUSED PLAYERS SHOULD NOT WALK OFF THE PITCH – Hayatou
Ghanaian international and AC Milan’s mid-fielder, Kevin-Prince Boateng recently walked off the field when he was racially abused. Confederation of...
ONLY IDEAS THAT DEPICTS UNIVERSAL CULTURES WIN AT CANNES
The Managing Director of Official Representative of Lion Cannes Festival in Nigeria, Chini Production and Director of Maimi School of...
President Jonathan: The world must condemn what is wrong
In an interview with CNN’s Christiane Amanpour on Wednesday, Nigerian President Goodluck Jonathan agreed that Boko Haram could pose an...
