Pepsodent, NDA Celebrates World Oral Health Day with Dental Outreaches, ‘Call A Dentist’
Ikeja, Lagos: Oral care advocate, Pepsodent and the Nigerian Dental Association (NDA) have initiated dental outreaches in Lagos schools and...
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LAIF is a Major Driver of Creativity, Innovation in this Market – Babaeko
The 2018 edition of the Association of Advertising Agencies of Nigeria (AAAN), famous Lagos Advertising & Ideas Festival (LAIF) is...
N8Billion Media Debt Burden, New 180-Day Payment Cycle Unsettle Ad Industry
The new 180-day invoice payment cycle being smuggled albeit “silently” into the Nigerian Media and advertising industry and the huge...
Russia 2018: The Story of Our Lives as Coca Cola Excites Consumers in Indelible Ways
World Cup global partner since 1976, Coca-Cola in its innovative ways of leveraging its association with the World Cup, fete...
Airbus Foundation, The Little Engineer, STEM Mets Train 1000 Students
As part of its youth development programme in Africa launched in July 2017, the Airbus Foundation together with its partners,...
Black Panther: Why African Brands never made it to Wakanda?
Last week was a different week. There was an unusual consensus that Black Panther was the best black movie of...
Targeting Women Segment, Spectranet launches EVO MiFi to celebrate Valentine’s Day
Lagos; 9th February 2018: With a resolve to foster love and affection this Valentine’s Day and connect with the young-at-hearts,...
Nigeria: Fans Confer “Igwe of Goals” on Thierry at Guinness “Made of Black” Activation
The Guinness “Made of Black” activation took a grand turn yesterday in Lagos as football legend, Thierry Henry’s fanatical followership...
Breaking Through with Emotional Appeal During the Post Recession Era
In the post-recession era, we see the new, more mindful consumer emerge. Advertisers need to make their communications relevant to...
Dove Offensive Ad: The Chaos , Unilever’s Atonement … but Who Dunnit?
Last month, it was Bell Pottinger gaffe, the industry had to contend with the PR agency’s highly offensive racist PR...
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