Marketers Need to Deliver Creative that makes a Lasting Impression
Based on its research finding that just 15% of ads deliver messages, Kantar Millward Brown advises that marketers should focus...
Agency Cover
Public Relations and its Challenges of on the African Space
By Yomi Badejo-Okusanya APRA as you all know is the umbrella body for the practice of public relations in Africa...
PRCAN, Ministry of Finance and Affirmative Action in Public Relations
By Chido Nwakanma The award of a brief to a foreign firm for the public relations campaign for the Debt...
PRCAN Knocks FG’s Penchant for Hiring Foreign PR Firms
In what has become a recurring decimal, the Public Relations Consultants Association of Nigeria, PRCAN has yet again cautioned the...
TRAFFIC DATA ANALYSIS REPORT: THE NEW FACE OF OUT OF HOME IN NIGERIA
Gems Communications Limited, a technology driven out–of–home display company that connects advertisers to consumers on–the–go with strategically located standout structures...
Grey Group Returns to Nigeria, Runs with Centrespread, Ayanwale’s Daughter as COO
Grey Group Africa and Centrespread Nigeria at a media event in Lagos yesterday, consummated an affiliation arrangement with the two...
Ehiguese Gets Second Term as PRCAN President, Body Makes to Restore Clients’ Confidence
Incumbent President of the Public Relations Consultants Association of Nigeria, PRCAN, John Ehiguese, CEO, Mediacraft Associates was today re-elected for...
Industry Dialogue: Matters Arising, the Way forward and its Challenges
In its maiden edition of what has been sanctioned to become a regular industry interface between all segments of the...
How Female Marketers could be Highfliers
L-R: Mr Idorenyen Enang, Managing Director, LOREAL West Africa, Mrs Bunmi Oke, Chief Operating Officer, 141Worldwide, Mr Kola Oyeyemi, General...
Endangered Brand Communicators of Nigeria
Following on the new threats and counter threats on importing PR consultants into Nigeria of the two leading political parties...
