The newly elected 22nd President of the Association of Advertising Agencies of Nigeria (AAAN) and CEO, Noah’s Ark Communications, Lanre Adisa has promised to ensure that the association becomes more inclusive and representative AAAN in a way that everyone would be proud of, by building on the legacies of his predecessor.
Adisa who was elected unopposed by members of the association at the 51st Annual General Meeting of the association held in Abeokuta, Ogun State on Saturday, July 20, 2024, disclosed that he would continue on the legacies and achievements of his predecessor.
He assured that the leadership under his watch would work tirelessly to ensure that the professional body takes its pride of place in promoting the interests of member agencies not only locally but globally.
“We will seek collaborations. We will partner with relevant stakeholders to give member agencies a sense of hope and belief in what holds us together,” he added.
The new president who takes over the reign of leadership from Steve Babaeko to steer the ship of the professional body for the next two years, had spent over three decades in the advertising industry.
Adisa cut his teeth with MC&A Saatchi & Saatchi as a trainee copywriter before moving to Rosabel Advertising. Thereafter, he had a stint at Franchise and later Insight Grey where he left to join TBWA Concept.
In 2008, driven by the passion to set standards in the industry, he embarked on his entrepreneurial voyage with the establishment of Noah’s Ark Communications Limited.
Until his emergence as President, he had served on various committees of the association. He was the Chairman of the Membership Committee and at one time as well as the Constitution Review Committee.
Over the last one and a half decades, he has been actively involved in the development and growth of the advertising industry culminating in his appointment as the Chairman, Lagos Advertising Ideas Festival in 2020, a position he led for three years.
While appreciating members of the association for the confidence reposed in him, the president routing for a more inclusive and representative AAAN said in one of social media posts, ‘From the depths of my heart, I say thank you for your trust , and now that the mAAANdate is clear, our path forward is one of unity and strength.
‘Together, we will achieve the extraordinary because we are #StrongerTogether.’