Airtel Nigeria, one of the country’s leading telecom operators, has officially declared The Hooks Creative Agency and Insight Publicist as new roster creative agencies just as Algorithm Media becomes the custodian of Airtel’s media buying and digital media functions.
In the same vein, sources on the client’s side also informed that MediaTrak, one of the nation’s few respected media monitoring agencies has been retained for the media monitoring assignment across all gamut of advertising campaign – radio, tv and print.
According to an official statement released by the company today and sighted by BrandCrunch, the agencies mentioned earlier would take over from the incumbents – Noah’s Ark and mediaReachOMD which currently work on creative and media respectively.
This official disclosure is coming on the heels of days of speculations in the media concerning the outcome of the protracted creative and media review exercises that commenced last quarter of last year.
The statement titled ‘Airtel Nigeria Appoints Advertising and Media Agencies’ signed by Femi Adeniran, Director, Corporate Communications and CSR, would finally lay to rest the speculations regarding the pitch. The terse statement reads as follows;
‘Following a rigorous pitch process, Airtel Nigeria is pleased to announce the appointment of three marketing communications consulting agencies to collaborate with the internal teams to drive Airtel brand communications, beginning July 1, 2024.
‘Insight Publicis and The Hook were successful with their RFPs and have been appointed as advertising agencies while Algorithm Media has been charged with the responsibility for media strategy, planning and buying as well as digital marketing’.
It, however, added that MediaTrak Limited remains the media monitoring agency for Airtel Nigeria.
