The Nigerian air-waves and teeming radio listeners are set for exciting times as 11 plc, the sole distributor of Mobil fuel and lubricant brands in Nigeria has unveiled a pan-Nigeria radio campaign for its teeming consumers and target markets.
The new creative initiative by the foremost lubricants company aims to strengthen its brand equity while educating motorists, mechanics, and other key stakeholders about its Mobil Super 2000 and 3000 unique selling points respectively.
The campaign which hit the airwaves three weeks ago was launched to create fresh awareness for all categories of users of the premium lubricants during the Easter and Ramadan period and beyond.
The campaign with the theme ‘celebration of the best’, celebrates the quality of its products while re-enforcing and re-emphasizing its competitive and unique selling points.
Industry watch reveals that Mobil’s lubricants have over the years continued to keep millions of vehicles performing at their optimal best notwithstanding difficult driving conditions.
The Company’s Mobil Super brands is a global family of premium passenger vehicle engine oils that provide different levels of protection to match whatever conditions users of the products may encounter so that they can drive with full confidence.
Mobil Super 2000 is an enhanced premium semi-synthetic motor oil that is said to meet the latest industry engine oil specifications.
It is designed to provide an excellent level of protection and performance under the most demanding conditions.
Similarly, Mobil Super 3000 is a full Synthetic engine oil tailored for smoother acceleration and provides outstanding engine wear protection even under the most demanding condition.
The company’s vision is to be the number one business group in Nigeria in terms of sustained service, quality and reliability and the first brand of preference by the consumers whilst conducting operations with high safety standards and environmental compliance..
It also aims to provide the best in class products, services and solutions to customers with a focus on safety and environmental standards.
11 Plc recognizes that product quality and customer satisfaction are of primary importance to the value of its brands on offer.
