Experts have called stakeholders within and around the creative industries in Nigeria to embrace collaboration and innovation to ensure the sector’s growth. The call was made during the recently concluded Lagos Tech Fest, where industry leaders gathered to delve into the challenges and opportunities facing Nigeria’s burgeoning creative economy.
The experts spoke on a panel titled “Future of Nigeria’s Creative Economy: What are The Winning Strategies.” The panel, which featured Abuchi Peter Ugwu, CEO of Chocolate City Music, Douglas Kendyson, CEO of Selar; Blessing Azubike, Senior Programme Manager at CcHub; and Ujunwa Umeokeke, Associate consultant at Africa Practice, highlighted the sector’s rapid growth and the need for collaborative efforts to ensure its sustained success.
Leading the call, Abuchi Peter Ugwu, CEO of Chocolate City, emphasised the pivotal role of partnerships and innovative solutions in fostering the development of the creative economy. He also stressed the importance of regulatory bodies and policymakers understanding the industry’s nuances to support its growth effectively.
“With meaningful partnerships and innovative conversations, we can devise solutions to enhance our creative economy,” Ugwu remarked, underlining the need for collaboration across diverse sectors.
Recognising technology as a driving force behind this growth, Ugwu highlighted its transformative impact on Nigeria’s creative landscape, paving the way for expanded opportunities and global engagement. “With continued investment, strategic partnerships, and a focus on innovation, Nigeria’s creative economy is poised for sustained success and continued contribution to the nation’s economic prosperity. “ he added.
The panellists collectively agreed on the need for collaboration among government entities, industry players, educational institutions, and creatives to address challenges such as infrastructure deficits, inadequate regulation, and skills gaps hindering the industry’s full potential.
