Smirnoff Ice, the premium and delightfully refreshing drink has unveiled ‘Chill & Win Big’, its latest N150 Million nationwide consumer promotion. Chill & Win Big is strategically crafted to reward consumers for their loyalty and to drive brand engagement.
Commencing January 25th, 2024, and running for three months, Smirnoff Ice Chill & Win Big features a range of thrilling prizes including vouchers, Shortlet getaways, airtime wins, cash rewards, and an exclusive opportunity for 15 lucky winners to travel to a destination with an A-List artist to Chillout in a distinct Smirnoff style.
To enter, consumers above legal drinking age are encouraged to purchase a bottle, unveil the unique code under the cork, and text the code to 8011 for a chance to unlock a phenomenal array of prizes. Smirnoff promotes responsible drinking, urging moderation in participation. Grand prize winners will be selected in a weekly televised draw, to be announced.
Speaking at a Press conference held at the Guinness Nigeria Headquarters, Mark Mugisha, Marketing and Innovations Director at Guinness Nigeria, shared his excitement for the campaign, stating, “With Smirnoff Ice Chill & Win Win Big promo, Smirnoff is not only presenting an opportunity for our consumers to win exciting prizes, we are creating a platform for shared experiences. It is why Chill & Win Big aligns so perfectly with Smirnoff’s commitment to bringing people together in celebration. We cannot wait to see our consumers chill and win with Smirnoff”.
For continuous updates, event details, and additional information about the promo, consumers are advised to stay tuned to Smirnoff’s official channels, including the website, social media pages, and authorized retail outlets.
For Uche Onwudiwe, Marketing Manager, Mainstream Spirits/Ready To Serve, Guinness Nigeria, the winnings are large and real all through the 3-months duration of the promo. Aside from the star prizes of all-paid expense trips for 15 consumers, Uber vouchers, short-let vouchers, Cash gifts, and Airtime vouchers are part of the exciting prizes. The brand has also partnered with Interswitch for ease of transfer of cash prizes to winners of cash prizes and airtime.
The promo which is also intended to build confidence with trade partners will strictly observe the LPA -Legal Purchase Age for every intended participant – ’18+ Enjoy Smirnoff responsibly’. This is because “Responsible consumption of alcohol is a very big agenda for us at Guinness” said Onwudiwe as the highlights other Guinness’ campaigns intended to discourage underage drinking and irresponsible use of alcohol.