In this interview, Emeka Mba, the Managing Director of Afia Television (Afia TV), reveals why the channel wholeheartedly supports Akamgba 2023, an annual Igbo Traditional Inter-Community Wrestling Contest. Mr. Mba shared his thoughts on the cultural significance of the event, its alignment with Afia TV’s mission, and the broader implications for traditional sports and cultural preservation in Nigeria. Excerpts
Can you tell us why Afia TV has chosen to support Akamgba 2023?
Afia TV’s mission is deeply rooted in promoting the culture, lifestyle, and businesses of southeastern Nigeria. Akamgba 2023 resonates with our mission on several levels. First and foremost, it is a celebration of Igbo cultural heritage. Traditional wrestling, as showcased in Akamgba, is not just a sport; it’s a living embodiment of our rich traditions. We believe it’s essential to preserve and celebrate these cultural gems.
How does Akamgba 2023 align with Afia TV’s broader objectives?
Akamgba 2023 aligns seamlessly with our mission because it allows us to amplify voices, empower communities, and showcase the incredible talent and diversity within the Southeast. Traditional sports, like Akamgba, are an integral part of our cultural fabric and sporting heritage. These events entertain while also empowering communities and athletes. Afia TV is proud to be part of this resurgence, contributing to the growth of traditional sports and showcasing the incredible talents of our nation.
Can you tell us more about the cultural significance of Akamgba and why it deserves recognition and support?
Akamgba is a celebration of Igbo cultural heritage, and it’s deeply ingrained in our traditions. The event brings together young men from various Igbo communities in a spirited display of skill, strength, and cultural pride. It’s not just about competition; it’s about unity, preservation, and celebration of our unique customs. Recognizing and supporting events like Akamgba is essential for preserving our cultural identity.
How does Afia TV’s involvement in Akamgba 2023 impact the athletes and the sport itself?
Afia TV’s involvement goes beyond just being a supporter; it’s about providing opportunities for young athletes to shine. Traditional wrestling is a sport that deserves recognition and global appreciation. By supporting Akamgba 2023, Afia TV is helping these athletes gain the exposure they need to potentially turn their passion into a career. We’re not just documenting the event; we’re telling their stories and showcasing their talents to the world.
Thank you, Emeka Mba, for sharing your insights with us today. Afia TV’s support for Akamgba 2023 is indeed a testament to the channel’s dedication to showcasing and preserving the rich cultural tapestry of southeastern Nigeria.
Thank you for having me. We’re excited to be part of Akamgba 2023, and we look forward to celebrating our culture and empowering our athletes through this remarkable event.