Nigeria’s SBI Media Group has unveiled its 10th-year anniversary logo as the agency marks a decade of innovation and global impact in the media landscape.
Founded in 2013 by visionary entrepreneur Rotimi Bankole, SBI Media Group has journeyed from its humble beginnings to become a powerhouse with an international footprint. The agency’s success story is built upon the pillars of innovation, bravery, and thought leadership.
Over the past decade, SBI Media Group has evolved one of Africa’s leading media agencies from a one-man team into a dynamic conglomerate with more than four subsidiaries and a team of over 100 seasoned marketing professionals. Operating across seven countries in Africa, Europe, and the United States, the agency has continually reshaped the marketing landscape with its cutting-edge strategies and impactful campaigns.
In 2016, SBI Media Group marked a significant milestone by joining forces with Masscom Global, a network of vibrant and creative marketing agencies focused on emerging markets. This strategic collaboration amplified the agency’s growth trajectory, allowing it to execute its Africa-focused vision on a global scale.
Further cementing its position as a global player, SBI Media Group aligned itself with Stagwell Global, a transformative marketing solutions platform with a presence in over 40 countries worldwide. This partnership empowered the agency to harness new heights of creativity, innovation, and global outreach, positioning it as a trailblazer in the marketing industry.
Founder and CEO of SBI Media Group, Rotimi Bankole, remarked on this momentous occasion, “The journey to our first decade in business has been marked with sheer bravery, hard work, and collaborative efforts from our colleagues, partners, and associates around the world. This collective positive energy has shaped the SBI Media Group we have today.” He added, “As we look ahead, I am confident that the next decade will witness a new generation of leaders leveraging the SBI Media platform to build remarkable brands and drive positive industry impact.”
Samuel Odusami, the group’s head of business development and strategy said: “the SBI vision has been a remarkable one and it is a story to be proud of. Working with a team of multi-disciplinary talents in the last eight years for me has been an unforgettable experience and a chapter in my life that I will forever be proud of. The future of SBI Media Group for me is very bright because the agency has been a story of resilience and irrespective of the local and global climate, the agency will continue to redefine itself to become a global leader in marketing solutions,” he said.
SBI Media Group’s commitment to becoming Africa’s most global agency remains steadfast. Recognized as Nigeria’s largest independent media agency (RECMA 2021), the agency’s culture of bravery, thought leadership, and innovation has garnered recognition and trust across a diverse clientele, spanning telecoms, technology, aviation, automobile, eCommerce, FMCGs, financial services, and related sectors.
With a rapidly expanding presence across six strategic economic cities, including Accra, Johannesburg, Nairobi, Dubai, and London, SBI Media Group is strategically positioned to offer unparalleled media solutions. The agency’s headquarters in Lagos, Nigeria, is a hub of over 100 media professionals specializing in digital transformation, creative and content, media strategy, research, planning, and exchange.
