Following ubiquitous disruptions in traditional industries such as commerce fusing with technology to bring about e-commerce; finance and technology to make fintech; and Agric + Technology to berth Agrictech among others, Market Engine has taken it upon itself to bring about similar new lease of life, technology compliance and tech-driven marketing solutions to clients across industries.
Making a presentation on the new technology driven company and the yawning gap it has come to fill in the Nigerian marketing and communications space, Bolaji Okusaga, Managing Director, Market Engine, noted “Consulting companies are buying digital agencies to rethink their industry and bring about more efficiencies”; similarly, he also observed, “Geeks are designing solutions that track marketing behaviours with cookies and algorithms”.
Feeling the marketing industry is getting the short end of the stick, Bolaji queried what the traditional agencies are doing while he noted and sadly too, that “agencies are still stuck in old business models. Their basis of operation being intuition and not precision”.
In view of the noted age-old challenges, the new Market Engine is set to be a frontline Tech-based company offering best-in-class marketing technology solutions as it is set to launch “groundbreaking suite of solutions designed to transform the way businesses engage with their target audiences”.
“Focused on giving the best value to both business-to-business (B2B) and business-to-customer (B2C) enterprises, the company is strategically positioned to propel unprecedented growth for our clientele”.
In its drive to have a sizable market share in a competitive market, “Market Engine will leverage a combined force of resourceful professional expertise, best-in-class marketing acumen, and a wide range of proprietary tools, which ultimately delivers a confluence of unparalleled creativity and technology”.
In an ever-evolving market space with varying degrees of customer demands, Market Engine is poised to offer solutions that drive customer loyalty and revenue growth. Through business solution tools, “we harness the power of data-driven insights and advanced automation to actualising the goal of every business: to make profit”, declared the Managing Director.
Reeling out the company’s competencies, Bolaji stated, “As we have done with other various proprietary tools in creating business solutions, Market Engine is exploring the idea of creating a confluence between creativity and technology in ways that further create significant values for our clientele. This is the new normal of communication technology.
“Through our disruptive approach to marketing communication, we are redefining storytelling by using the wheel of technology as the prime mover and systemic design that aligns the focus of our clients from a new perspective through audio-visual content aggregation that drives seamless Buyer-Seller relationship management.
Okusaga noted: “With the application of creativity, design, and technology, Market Engine is opening up a new frontier in the digital communication market and setting pace for innovative ideas that will usher in the much-desired optimal delivery of good service through our wide range of offerings.”
“In today’s fast-paced digital environment, businesses need to leverage advanced tools and strategies to stay ahead of the competition. Our solutions empower marketing professionals to unlock the full potential of their campaigns, deliver exceptional customer experiences, and drive tangible business results, he added.
Emphasising that every day, market behaviours and habits present new opportunities and ways to engage to win them over, Bolaji underscored Market Engine competence to unearth these opportunities rapidly and design systemic yet simple ways to win them over to our client with technology.
“The era of Predictive Marketing is here, and so are we. We design tailor-made solutions to address Target audiences using AI and machine learning to address typical business challenges”.
Market Engine, also called “The Engine”, is set out to drive every selling engagement, awareness campaign, generating leads, and sustaining brand retention with Technology. We are dedicated to helping businesses thrive in the digital age. Market Engine is at the forefront of marketing innovation, introducing new ways of approaching brand marketing communications, he added.