BrandCrunch Nigeria
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
No Result
View All Result
BrandCrunch Nigeria
No Result
View All Result
Home Agency Cover

Women in PR: Thoughts for International Women’s Day 2023 – By Elvis Eromosele 

by Elvis Eromosele
March 8, 2023
in Agency Cover, Top Stories
Public-relations_Women_IWD-2023_Elvis
Share On FacebookShare On TwitterShare On Whatsapp

READ ALSO

Razor PR Wins ‘Best Reputation Work in EMEA’ for Third Year Running at EMEA Sabre Awards

Leadership: Nigeria At the Cusp of Renewed Hope – Bola Tinubu, President-Elect

Every day is public relations day. This is because the business of strategy and planning, communications and positioning never sleeps or stops. March 8, International Women’s Day, a day set aside to celebrate women, is a good time to recognize the role of women in public relations practice and the opportunity for growth.

You would agree that public relations is an exciting and challenging field, one that offers a variety of opportunities for women to grow and thrive. It is equally engraced and enriched through the practice of women.

While it is true that women in public relations face unique challenges, there are also many opportunities for women to contribute, excel and make a significant impact.

My goal is to explore opportunities for growth in the field of public relations for women, with a particular focus on the skills and qualities that women bring to the table.

One of the biggest opportunities for growth in public relations for women is the increasing demand for diverse voices and perspectives. According to a recent survey by the Public Relations Society of America (PRSA), diversity and inclusion are among the top trends that are shaping the public relations industry. This means that companies and organisations are looking for public relations professionals who can bring a fresh perspective and a diverse range of experiences to their work.

Also, the reality is that women are uniquely positioned to meet this demand for diversity and inclusion in public relations. Women bring a range of experiences and perspectives to the table, and they are often skilled at building relationships and communicating effectively with a variety of stakeholders. These skills are particularly valuable in the field of public relations, where building and maintaining relationships with the media, clients, and other stakeholders is essential.

Another opportunity for growth in public relations for women is the increasing focus on social media and digital communications. According to a report by the Pew Research Center, women are more likely than men to use social media platforms like Facebook and Instagram. This means that women in public relations are well-positioned to help companies and organisations navigate the complex world of social media and digital communications.

In addition, women are skilled at storytelling and creating engaging content, which is essential in the field of public relations. Women are often natural storytellers, and they have a talent for creating content that resonates with their target audience. This skill is particularly valuable in the digital age, where creating compelling content is essential for engaging audiences and building relationships with stakeholders.

Furthermore, there are many opportunities for women to take on leadership roles in the field of public relations. According to a recent report by PRWeek, women make up a significant portion of the public relations industry, but they are underrepresented in leadership positions. This means that there is a significant opportunity for women to step up and take on leadership roles in the field. Many women are already taking up this challenge.

Aside from everything else, women tend to excel at multitasking, managing multiple projects and clients simultaneously, and navigating complex situations with tact and diplomacy. These skills are essential for success in the public relations industry, where professionals are often juggling various responsibilities and work in high-pressure environments.

Undoubtedly, with a focus on developing leadership skills and taking advantage of the opportunities available, women in public relations can achieve great success and make a meaningful contribution to the industry.

As we celebrate the achievements of women today, it is also a call to action to create more opportunities for women to succeed as entrepreneurs, leaders, and changemakers.

I salute every woman in public relations. Thank you for your contributions. Specifically, I’ll love to mention the best public relations strategist that I know, Funmi Onajide. She is a teacher, mentor, and coach. Thank you for ALL that you do.

Happy International Women’s Day 2023!

Elvis_Women's Day

Elvis Eromosele, a Corporate Communication professional and public affairs analyst lives in Lagos.

Picture credit: https://ngwomeninpr.org/

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
Tags: Elvis EromoseleIWD 2023PRPublic RelationsWomen's Day

Related Posts

Sabre-Awards_Razor-PR_Reputation-Work
Agency News

Razor PR Wins ‘Best Reputation Work in EMEA’ for Third Year Running at EMEA Sabre Awards

Leadership_Bola-Tinubu_President-Elect
Consumerism

Leadership: Nigeria At the Cusp of Renewed Hope – Bola Tinubu, President-Elect

TikTok_Advertising-Revenue
Agency News

TikTok’s Global Advertising Revenue to Reach $15.2bn in 2023, Defies Slowdown

Next Post
inec_Postpones_Govs-Elections

2023 Elections: INEC Postpones Governorship Election to 18th March

More Articles

MTN_Her Success

MTN Nigeria Hosts “Her Success in Business” Webinar for Women

Dennis-Isong_Gream Home

Spot Your Dream Home in Lagos with One Simple Call to Dennis Isong

A New Location to Explore- Indulge in Sweet and Savory Experience at Our New Home for Dodo Pizza and Krispy Kreme, Gwarinpa Store!

NB-AMVCA_African-Excellence

9th AMVCA: Amstel Malta Celebrates African Excellence as Co-Headline Sponsor 

Nigerian-Idol_8th_Judges

8th Nigerian Idol to Premiere in April as D’banj, Simi, Obi Asika Return As Judges

Philip-Odiakose_Governance

The Role of Media Monitoring Services in Governance and its Application – By Philip Odiakose

Roger-Brown_Order-Sacking_SEPLAT

Court fixes March 30th for Ruling on Order Stopping Roger Brown as CEO of SEPLAT

TCM-Ramadan_Treasure-Your-Heart

Three Crowns Milk unveils ‘Treasure Your Heart’ campaign for Ramadan

Aairtel_Adopt_Primary_Sch

Adopt-A-School: Airtel Commissions the Largest Primary School in Gombe State

stanbic ibtc_Agribusiness

Players Laud Stanbic IBTC for Supporting Agribusiness Sector

About


BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

Follow us

Recent Posts

  • MTN Nigeria Hosts “Her Success in Business” Webinar for Women
  • Spot Your Dream Home in Lagos with One Simple Call to Dennis Isong
  • A New Location to Explore- Indulge in Sweet and Savory Experience at Our New Home for Dodo Pizza and Krispy Kreme, Gwarinpa Store!
  • 9th AMVCA: Amstel Malta Celebrates African Excellence as Co-Headline Sponsor 
  • Home

© BrandCrunch Nigeria.

No Result
View All Result
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews

© BrandCrunch Nigeria.

 

Loading Comments...