BrandCrunch Nigeria
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
No Result
View All Result
BrandCrunch Nigeria
No Result
View All Result
Home Agency News

Akintunde-Johnson Calls for Better Data Storytelling in PR, Communications Practice in PRCA Report

by BrandCrunchNG
January 23, 2023
in Agency News, Digital
Iretomiwa_Data-Storytelling
Share On FacebookShare On TwitterShare On Whatsapp

Iretomiwa Akintunde-Johnson, Lead PR & Communications Adviser at ID Africa – a pan-African communications advisory firm –  has called on public relations professionals to improve their data storytelling and visualisation skills. She highlighted this in ‘Data Literacy in PR Report’ a publication by Public Relations and Communications Association (PRCA), the world’s largest professional PR association, representing more than 35,000 professionals in 82 countries worldwide with a mission to create a more professional, ethical, and prosperous global PR industry.

The report, which is a series of essays from 11 leading practitioners, aims to elevate the understanding of best practices in the use of data in public relations. The essays explore how data informs strategy, decision-making, creativity, execution, and measurement while also explaining how insights can be developed from data and used as a foundation for content and storytelling.

READ ALSO

LIFANIMA Sets Criteria as Entries Open for 7th (2023) Edition

X3M Ideas’ New All-Staff Music Album, The Xperiment Sets Record 

Speaking on the report, Stephen Waddington, Chair, PRCA Innovation Forum and Managing Partner, Wadds Inc., said that a huge volume of data has been created by media and organisations as a result of digital transformation. He added that audience and consumer engagement had also improved as a result of the use of data.

Waddington said: “It has also provided practice with the means to plan, measure and demonstrate its value. Data Literacy in Public Relations has been written for practitioners by practitioners and addresses each of these areas.”

In her contribution, Iretomiwa highlighted that PR practitioners are highly skilled storytellers as required in the area of communications. However, there is an increased demand to use data to provide insights into the dynamics of a campaign.

Iretomiwa leads a team of advisers at ID Africa, a BHM company that helps consumers, brands, organisations, and governments make sense of the world’s most promising continent, Africa.

The Lead PR & Communications Adviser commented “Practitioners need to improve their skills in data storytelling and visualisation – not least because it doesn’t come naturally to everyone. More importantly, those that do will be better placed to win support for more investment in public relations activity and will be able to build more successful and value-enhancing public relations programmes.”

 

 

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
Tags: Data StorytellingID AfricaStorytellingVisualisation Skills

Related Posts

LIFANIMA_2023-Edition_Entries-Open
Agency News

LIFANIMA Sets Criteria as Entries Open for 7th (2023) Edition

X3M-Ideas_Xperiment_Music
Agency News

X3M Ideas’ New All-Staff Music Album, The Xperiment Sets Record 

Partech-2022_Africa-Tech_-VC-Report
Digital

Report: Resilient African Tech Ecosystem Still Growing with $6.5 Billion Raised in 2022

Next Post
AFEX_Commodities_Exchange

AFEX, Commodities Exchange Expands Operations, Appoints Group CEO, Presidents 

More Articles

LIFANIMA_2023-Edition_Entries-Open

LIFANIMA Sets Criteria as Entries Open for 7th (2023) Edition

X3M-Ideas_Xperiment_Music

X3M Ideas’ New All-Staff Music Album, The Xperiment Sets Record 

IBTC-Pension-Managers_Unfair-Competition

Stanbic IBTC Pension Managers Denies Allege Unfair Competition Practices

Partech-2022_Africa-Tech_-VC-Report

Report: Resilient African Tech Ecosystem Still Growing with $6.5 Billion Raised in 2022

MEE_Energy-Transition_Globa

Global Energy Transition: Middle East Energy Targets over 170 Countries for 48th Exhibition

advertising

The Growth of Artificial Intelligence and Threat to Advertising Industry

DLM-Capital_Charity

DLM Capital Group Backs Employee’s Charity Initiatives

Gas_flaring_Nigeria

Steps to Achieve ‘The Decade of Gas’ – By Elvis Eromosele

UK_Ad-Spend_REcovery.

UK Advertising Market’s Covid Recovery Continues but Forecast Growth Slows

AT3_Bootcamp

Shobanjo, Babaeko, Others Stimulate Conversation at AT3 Digital Marketing Bootcamp for SMEs

About


BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

Follow us

Recent Posts

  • LIFANIMA Sets Criteria as Entries Open for 7th (2023) Edition
  • X3M Ideas’ New All-Staff Music Album, The Xperiment Sets Record 
  • Stanbic IBTC Pension Managers Denies Allege Unfair Competition Practices
  • Report: Resilient African Tech Ecosystem Still Growing with $6.5 Billion Raised in 2022
  • Home

© BrandCrunch Nigeria.

No Result
View All Result
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews

© BrandCrunch Nigeria.