Three Crowns Mum of the Year finale is here! After weeks of an intensive nomination and selection process, nominations for the Three Crowns 2022 Mum of the Year have finally come to an end.
The annual ‘ Three Crowns Mum of the Year’ campaign began in 2015 and focused on spotlighting mothers by recognizing the unique role they play in ensuring a healthy nutrition for the family. This year’s edition, as with previous years, will be grand and promises to provide three (3) mothers with a fascinating experience.
The finale which will be hosted by the award-winning actor, influencer, and host, BukunmiAdeaga-Ilori, aka Kie-Kie will feature interesting activities where the top 6 mums will battle it out for the top 3 spots.
Each of the three winners will be rewarded with an all-expense paid trip for themselves and two family members to Dubai. The winners will walk away with one year’s supply of Three Crowns milk, while others would win consolation prizes, including cash.
According to the Marketing Manager, Three Crowns Milk, FrieslandCampinaWamco, Gloria Jacobs, “This year’s Three Crowns Mum of the campaign has no doubt been inspiring.’’
“We are very excited about all the nominations received throughout the campaign; some of the nominations were from the children of the nominees, their students, sisters-in-law, and even their mother figures. This goes to show that mothers are indeed superheroes without capes.”
She adds; “As a brand, we will continue to extend appreciation to mums always. Keep your fingers crossed and get ready for the Mum of The Year Grand Finale as 3 lucky mums get selected.”
Three Crowns is the first milk brand to show care for mothers while acknowledging the important roles they play in the family. The brand recognizes that when mothers, who are generally believed to be primary caretakers, are well taken care of, this directly and positively impacts the care they give to their respective families. The brand has thus given itself the patriotic task of encouraging women to eat healthily and make fitness a lifestyle.