BrandCrunch Nigeria
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
No Result
View All Result
BrandCrunch Nigeria
No Result
View All Result
Home Agency News

Noah’s Ark, X3M Ideas Shine at 2022 LAIF Awards, Noah’s Ark is “Agency of the Year”

by O'Lekan Babatunde
November 28, 2022
in Agency News
LAIF-2022_Shine_Creative-Excellence

????????????????????????????????????

Share On FacebookShare On TwitterShare On Whatsapp

It was a night of honours, recognition and celebration of creative excellenceat the 2022 Lagos Advertising and Ideas Festival (LAIF) Awards, where Noah’s Ark Communications and X3M Ideas shine and stole the limelight.

The awardceremony,organised by the Association of Advertising Agencies of Nigeria (AAAN), themed “All Ideas are Welcome” which took place on Saturday, November 26, 2022, at the Landmark Centre, Victoria Island, Lagos, saw Noah’s Ark emerge 2022 Agency of the Year, winning 50 medals – 9 Gold, 18 Silver, and 23 Bronze.

READ ALSO

Razor PR Wins ‘Best Reputation Work in EMEA’ for Third Year Running at EMEA Sabre Awards

SEPLAT: The Dangers of One-Sided Story – By Adetola Odusote

The winner was closely trailed by X3M Ideas who came second on the medals table with a medal haul of 8 Gold, 11 Silver, and 4Bronze while Insight Publicis and DentsuMCGarryBowen Limited emerged third and fourth, respectively. Insight Publicis won 2 Gold, 7 Silver, and 9 Bronze, while DentsuMCGarryBowen Limited got 2 Gold, 4 Silver, and 5 Bronze.

Speakingat the event, the Director General, Advertising Regulation Council of Nigeria, ARCON, Dr. Lekan Fadolapo applauded AAAN for keeping the flag of creativity flying through the sustenance of the LAIF Awards noting that the event has become the biggest showcase of creativity in the West African sub-region.

In his welcome remarks, the President of the Association of Advertising Agencies of Nigeria(AAAN), Mr. Steve Babaeko, reiterated that the LAIF Awards remains the biggest award in the West African sub-region, stating that it is a huge platform to celebrate and honour excellent creative works of marketing communication practitioners.

“We want to celebrate the overflowing passion of our young practitioners, the wisdom/experiences of the legendswho got inducted into the LAIF Hall of Fame. It isa platform to celebrate our marketing communications community”, Babaeko said.
He noted that this year’s edition would remain indelible in the annals of LAIF history as it provided an opportunity for another country in the West African sub-region, Ghana, to participate.

Also speaking at the occasion,the Chairman of the LAIF Awards Management Board, Mr. Lanre Adisa, explained that the successful hosting of LAIF Awards, which is in its 17th edition,hasproventhatit has come to stay,given the tremendous support it continues to enjoy from all stakeholders.

While expressing profound appreciation to the clients for their support in helping creativity to thrive, Adisa noted that there was no doubt that theAwards have contributed a great deal toraising the standard of creativity and professionalism in the industry.

“We would like to thank our clients for signing off on the great ideas that have done wonders for their brands and the bottomline. Without their approval, those works will never see the light of day, not to talk of them being entered for LAIF Awards. LAIF has become a big property.We arealso excited for our young LAIFers who will be celebrated tonight”, he said.

He described the eventas an opportunity to celebrate the best workschurned out by different agencies for their brands.

A major high point of the event was the induction of two veterans, Tunde Ogunlaiye, former Creative Director of Insight Publicis and renowned filmmaker, Femi Odugbemi, into the LAIF Hall of Fame.

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
Tags: Creative ExcellenceLAIF 2022RecognitionShine

Related Posts

Sabre-Awards_Razor-PR_Reputation-Work
Agency News

Razor PR Wins ‘Best Reputation Work in EMEA’ for Third Year Running at EMEA Sabre Awards

Seplat_One-sided-Story_Odusote
Agency News

SEPLAT: The Dangers of One-Sided Story – By Adetola Odusote

EvaluatePR-Banner_PR-Measurement
Agency News

“Is Artificial Intelligence Replacing the Role of Humans in PR Measurement?”

Next Post
Bolt_Drivers-League_Challenge

Two Win Brand New Cars as Bolt Concludes Driver's League Challenge

More Articles

MTN_Her Success

MTN Nigeria Hosts “Her Success in Business” Webinar for Women

Dennis-Isong_Gream Home

Spot Your Dream Home in Lagos with One Simple Call to Dennis Isong

A New Location to Explore- Indulge in Sweet and Savory Experience at Our New Home for Dodo Pizza and Krispy Kreme, Gwarinpa Store!

NB-AMVCA_African-Excellence

9th AMVCA: Amstel Malta Celebrates African Excellence as Co-Headline Sponsor 

Nigerian-Idol_8th_Judges

8th Nigerian Idol to Premiere in April as D’banj, Simi, Obi Asika Return As Judges

Philip-Odiakose_Governance

The Role of Media Monitoring Services in Governance and its Application – By Philip Odiakose

Roger-Brown_Order-Sacking_SEPLAT

Court fixes March 30th for Ruling on Order Stopping Roger Brown as CEO of SEPLAT

TCM-Ramadan_Treasure-Your-Heart

Three Crowns Milk unveils ‘Treasure Your Heart’ campaign for Ramadan

Aairtel_Adopt_Primary_Sch

Adopt-A-School: Airtel Commissions the Largest Primary School in Gombe State

stanbic ibtc_Agribusiness

Players Laud Stanbic IBTC for Supporting Agribusiness Sector

About


BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

Follow us

Recent Posts

  • MTN Nigeria Hosts “Her Success in Business” Webinar for Women
  • Spot Your Dream Home in Lagos with One Simple Call to Dennis Isong
  • A New Location to Explore- Indulge in Sweet and Savory Experience at Our New Home for Dodo Pizza and Krispy Kreme, Gwarinpa Store!
  • 9th AMVCA: Amstel Malta Celebrates African Excellence as Co-Headline Sponsor 
  • Home

© BrandCrunch Nigeria.

No Result
View All Result
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews

© BrandCrunch Nigeria.