For the first time in the annals of brands and marketing in the country, each of the reputable brands as elected by Nigerian consumers will be honoured with a “Consumers Badge of Honour” following a successful online consumer voting exercise organised by the Consumers Value Broadcasting (CBS).
To cap the 3-month voting exercise, preparations are in top gear to present the “Consumer Badge of Honour” to brands that have emerged as leading consumers’ choices in the market, cutting across different segments and classifications.
The management of Consumers Value Broadcasting, organizers of the Consumers Value Awards, has announced that the collation of votes is ongoing with the formal announcement and presentation of awards to winners on 24th August 2022 at the prestigious Ijakadi Hall; Radisson Blu Ikeja.
The last three months of April, May and June witnessed an extensive campaign of the Consumers Value Award websites asking consumers to cast votes for brands of repute based on the experiences of individual consumers.
Consumers responded to the call to action with vote casting on the platform for over forty different segments of the markets.
Speaking on the website voting concept, Akonte Ekine, CO-Founder and CEO of Consumers Value Broadcasting, says the consumers were patiently voting on the platform all through the period as they got assurance from the OTP sent to emails to authenticate the identity of the consumers.
He commended consumers for casting votes and revealed that it is a day of honour for brands. The brands will wear a badge of honour from consumers.
According to findings, brands so honoured on accounts of proven consumers’ affection through consumer votes, across climes, are always enthusiastic to deploy such badges as marketing assets being creditable and worthy gifts from discerning consumers.
In line with this, some of the country’s leading brands and services that have proven to be consumers’ choices through the first Nigerian consumers’ Value Awards voting exercise might follow suit with other real consumers’ choice awards-winning brands as they further leverage the power of consumers’ votes by grafting the award badge or emblem into the brand’s label as consumers’ verified credible brand asset.
