More often than not, we’re limited by society’s definition of things. We let society define what it means to be beautiful, talented, creative, authentic and this is why the message in the new MTN Pulse commercial should serve as a clarion call for all of us.
The ad centers on an unconventionally beautiful woman who stumbles on a social media challenge calling for people to post selfies online for a chance to win a trip to Paris. She is immediately reminded of what society terms beautiful and tries to hide her freckles under heaps of makeup.
Then all of a sudden, she decides to ignore societal expectations and stick to who she is, she hits a playlist on MTN Music Time, takes off the excessive makeup and decides to simply accentuate her natural beauty instead. The ad closes with the lady being appreciated for her unique features as people began feeding her with compliments on her selfie.
See Ad here
As simple as this ad is, it highlights the daily struggles of youths in today’s world. There’s a constant pressure to be a certain way. MTN’s revamped Pulse package encourages Nigerian youth to be themselves authentically and provides means to make this possible.
As more Nigerian youths continue to flood social media and find their voice, MTN Nigeria has created a data plan that encourages them to chase their passions. The MTN Pulse plan offers a variety of enticing bundles like the Instagram and TikTok bundles that allow subscribers purchase data for these platforms at a cheaper rate. The plan also has a point system that allows users to gain points after buying data and having those points exchanged for even more data.
To be authentic, customers looking to migrate to the MTN Pulse plan just need to dial *406# to get started!
