BrandCrunch Nigeria
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
No Result
View All Result
BrandCrunch Nigeria
No Result
View All Result
Home Business

Martin Sorrell’s S4 Capital Acquires Two U.S-Based Agencies

by BrandCrunchNG
January 6, 2021
in Business, Top Stories
Cyberattack: How Martin Sorrell Takes Control,  Restores Confidence in WPP
Share On FacebookShare On TwitterShare On Whatsapp

Martin Sorrell’s S4 Capital said on Monday it had acquired two U.S.-based businesses for an undisclosed sum, as it moves faster to implement its revamped all-digital advertising strategy in Europe and elsewhere following Brexit.

The digital advertising and marketing services firm, which has been sealing deals for content on Facebook and Alphabet Inc’s Google, said it would combine U.S.-based Decoded Advertising with its MediaMonks unit and Metric Theory with its MightyHive business.

READ ALSO

Banks Not Hoarding New Naira Notes, Normalcy Returning Soon – ACAMB

Naira Depreciates to N462 as Market Demand for Forex Rises

Sorrell has been building up S4 following his departure from ad giant WPP, and the two new deals are the latest to form a purely digital global advertising firm as the company stays in pursuit of red-hot digital growth.

Media agency Decoded Advertising services global clients such as T-Mobile, Visa and Intuit, while San Francisco-based Metric Theory provides services across search, social media and commerce media.

“Both combinations continue our momentum, broadening our digital, strategic, creative, data & digital media capabilities in line with our objectives for 2021,” Sorrell said in a statement.

S4 also said its performance in the first 11 months of 2020 and expectations for December were in line with the market view.

Previous takeover by S4 include Circus, an agency which counts Facebook, Google and Spotify as clients, Firewood, the largest marketing agency in Silicon Valley, and Orca Pacific.

S4’s shares have soared by almost 160% during the last year, giving it a market value of nearly £2.7bn.

Its rapid growth has been trumpeted by Sir Martin as vindication of his company’s strategy, which he launched within months of his controversial WPP exit.

While Sir Martin’s pipeline of takeover candidates looks very different to those he pursued during much of his WPP reign, the playbook of bolt-on acquisitions and targeting of faster-growing geographies is similar.

Sir Martin remains a shareholder in WPP, with a big chunk of his wealth tied up in the stock of the company he took from a manufacturer of shopping baskets in 1985 to bestriding the global advertising industry.

When he stepped down in April 2018, WPP was valued by the stock market at more than £16bn.

Under Mark Read, Sir Martin’s successor, WPP has sold a majority stake in its market research arm Kantar and merged a number of its agency brands.

The company now has a market value of just under £10bn.

 

 

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
Tags: Martin Sorrell

Related Posts

NEW NAIRA
Business

Banks Not Hoarding New Naira Notes, Normalcy Returning Soon – ACAMB

naira
Business

Naira Depreciates to N462 as Market Demand for Forex Rises

ADVAN_Marketing Development
Business

ADVAN to Inaugurate Nigerian Marketing Development Team

Next Post
CEO_Brand_Kokome

The Chief Executive Officer (CEO) and the Brand – By John Kokome

More Articles

Cryptocurrency-vs-Real-Estate_Dennis-Isong.

Which will your Choose; Cryptocurrency or Real Estate? – By Dennis Isong.

NEW NAIRA

Banks Not Hoarding New Naira Notes, Normalcy Returning Soon – ACAMB

naira

Naira Depreciates to N462 as Market Demand for Forex Rises

ADVAN_Marketing Development

ADVAN to Inaugurate Nigerian Marketing Development Team

Three-Mums_Three-Crowns_Milk_Dubai

Three Mums Win All-Expense-paid Trip to Dubai as Three Crowns Mum of the Year 2022 Ends in Lagos

Stanbic-IBTC_Season of Love

Season of Love: Stanbic IBTC Unveils Special Valentine Package for SMEs

IBEJU-LEKKI: THE SOUGHT-AFTER NEWEST OIL MONEY by Dennis Isong 

IBEJU-LEKKI: THE SOUGHT-AFTER NEWEST OIL MONEY by Dennis Isong 

New-Naira_Notes_Scarcity_CBN

CBN Advises Nigerians as New Naira Notes Scarcity Bites Harder

interactive_advertising_AI

AI Could Completely Transform Interactive Advertising – By Marcellus van der Merwe

stanbic ibtc_Employment

PMI: Employment Growth Quickens Amid Efforts to Deal with Workloads

About


BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

Follow us

Recent Posts

  • Which will your Choose; Cryptocurrency or Real Estate? – By Dennis Isong.
  • Banks Not Hoarding New Naira Notes, Normalcy Returning Soon – ACAMB
  • Naira Depreciates to N462 as Market Demand for Forex Rises
  • ADVAN to Inaugurate Nigerian Marketing Development Team
  • Home

© BrandCrunch Nigeria.

No Result
View All Result
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews

© BrandCrunch Nigeria.