BrandCrunch Nigeria
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews
No Result
View All Result
BrandCrunch Nigeria
No Result
View All Result
Home Agency Cover

Off the Hook: WPP Asserts Fresh Partnership Deal With Algorithm Media

by O'Lekan Babatunde
September 5, 2019
in Agency Cover
Seni Adetu_Leadership team
Share On FacebookShare On TwitterShare On Whatsapp

In a bid to restrategise and reposition the WPP brand in Nigeria while extending its frontiers in the subregion and Africa, WPP has finalized its partnership with Algorithm Media Nigeria. This infers that Algorithm Media is now home to WPP’s agency brands such as Mediacom, Mindshare and Wavemaker in Nigeria vast and expansive market.

It would be recalled that the WPP, Ogilvy Africa (its lead agency) and Scanad on the one hand, had been enmeshed in a protracted legal battle with erstwhile Nigerian affiliate, Prima Garnet until recently when the parties agreed to an out of court settlement. The settlement which came at a huge cost to the global operator perhaps gave the WPP leeway to sign-on a fresh partnership deal in the country.

READ ALSO

Stagwell’s NRG Launches Annual ‘Capstone Series,’ Culture, Content and Technology Driving Emerging Markets

The Hook Creative Agency’s CD Adebayo Owosina Makes Adweek’s Global Creative 100 Alongside Doja Cat, Others

WPP, arguably the largest marketing communications company globally and Nigeria’s fastest-growing media agency, Algorithm Media, earlier entered into a deal to deepen their global expansion drive in 2016.

According to Seni Adetu, Group CEO of Algorithm Media, the joint venture conforms to the new reform by Advertising Practitioners Council of Nigeria (APCON) on foreign investment in Nigeria, adding that Algorithm Media has a majority stake in the business ownership configuration (75.1%).

In his words: “It was love at first sight with the representative WPP office in Africa as we saw in each other an aligned set of values and connection to the possibilities that this partnership could bring to both parties; most importantly to the clients we were looking to sign up. At the onset, we were looking to do a merger and/or acquisition with an existing local agency, but it didn’t work out, unfortunately, and so we had to start from scratch.

It was highlighted that the partnership has enabled WPP to launch its processes and unique proprietary tools which would help local and global clients grow the value they derive from media significantly.

Continuing, he said: “This is where the headroom opportunity is for Algorithm Media. The company was incorporated in 2015 while the affiliation deal was concluded sometime in 2016. As a full-service agency network, we offer exceptional media consultancy services in the areas of media strategy, planning, buying & control using consumer insight garnered from industry research and reliable market intelligence for our various clients.

“Presently, the group has a number of local and multinational companies as clients including Nokia Mobile, P&G, Canon, Shell, Colgate Palmolive, Facebook, British Airways, GB Foods, Flour Mills of Nigeria, among others. Algorithm Media is now part of the WPP group conglomerate, which has in its fold – Mindshare, MediaCom and Ogilvy, noted for innovation, speed and excellence. The affiliation discussion started in 2015 and was concluded sometime in 2016.”

He further explained that the team at Algorithm Media was obliged to operate at the highest level of governance and service standards that the world has come to associate with the global giant – Group M/WPP.

“We have an expectation that our clients would be delighted to see those global standards applied to their businesses consistently. That is the headroom opportunity for Algorithm Media.

“Algorithm Media has placed industry experts at the helm of its various businesses: Fiona Uwagwu as MD of Ogilvy Nigeria, Buki Osunkeye as General Manager of Mindshare and Soji Olaogun as General Manager, Mediacom,” Adetu explained.

In the same vein, Buki Osunkeye, the agency’s General Manager, shared her excitement at delivering on a global promise, locally. She has an expectation that their clients would be delighted to see those global standards applied to their businesses consistently.

“At Mindshare Global, one of our key philosophies is staying agile. I am excited about the level of training and structure we will be investing in our people, processes and strategies to ensure that the level of innovative thinking & expertise our clients’ offices receive from our sister companies abroad is exactly what they can expect in Nigeria; together with deep local insights and market capabilities,” she said.

Facebook Comments

Share this:

  • Click to share on Twitter (Opens in new window)
  • Click to share on Facebook (Opens in new window)
Tags: Algorithm MediaOgivy AfricaSeni AdetuWPP

Related Posts

Agency Cover

Stagwell’s NRG Launches Annual ‘Capstone Series,’ Culture, Content and Technology Driving Emerging Markets

ADEBAYO-OWOISNA-ADWEEK-CREATIVE-100.
Agency Cover

The Hook Creative Agency’s CD Adebayo Owosina Makes Adweek’s Global Creative 100 Alongside Doja Cat, Others

Canneslions_Malmaison_Lions
Agency Cover

CANNES 2022: Kicks off Today as Adidas, Vice and Non-Existence Newspaper Win Lions, Plus Densu’s Big Reorg

Next Post

UNILAG, Ecobank to partner on Entrepreneurship

More Articles

Cryptocurrency-vs-Real-Estate_Dennis-Isong.

Which will your Choose; Cryptocurrency or Real Estate? – By Dennis Isong.

NEW NAIRA

Banks Not Hoarding New Naira Notes, Normalcy Returning Soon – ACAMB

naira

Naira Depreciates to N462 as Market Demand for Forex Rises

ADVAN_Marketing Development

ADVAN to Inaugurate Nigerian Marketing Development Team

Three-Mums_Three-Crowns_Milk_Dubai

Three Mums Win All-Expense-paid Trip to Dubai as Three Crowns Mum of the Year 2022 Ends in Lagos

Stanbic-IBTC_Season of Love

Season of Love: Stanbic IBTC Unveils Special Valentine Package for SMEs

IBEJU-LEKKI: THE SOUGHT-AFTER NEWEST OIL MONEY by Dennis Isong 

IBEJU-LEKKI: THE SOUGHT-AFTER NEWEST OIL MONEY by Dennis Isong 

New-Naira_Notes_Scarcity_CBN

CBN Advises Nigerians as New Naira Notes Scarcity Bites Harder

interactive_advertising_AI

AI Could Completely Transform Interactive Advertising – By Marcellus van der Merwe

stanbic ibtc_Employment

PMI: Employment Growth Quickens Amid Efforts to Deal with Workloads

About


BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications’ activities, issues and allied subjects and the industry generally.

Follow us

Recent Posts

  • Which will your Choose; Cryptocurrency or Real Estate? – By Dennis Isong.
  • Banks Not Hoarding New Naira Notes, Normalcy Returning Soon – ACAMB
  • Naira Depreciates to N462 as Market Demand for Forex Rises
  • ADVAN to Inaugurate Nigerian Marketing Development Team
  • Home

© BrandCrunch Nigeria.

No Result
View All Result
  • Home
  • About Us
  • Agency News
  • BrandNews
  • Brands ‘n’Tech
  • Consumerism
  • Features
  • Interviews
  • Media
  • Opinions
    • The Art of Impact
    • The Public Sphere
    • Brand Talk
    • Real Estate
    • I Am Just Saying
    • Innocence
    • Marketing Et Cetera
  • Reviews

© BrandCrunch Nigeria.