Heritage Bank Plc has said it would continue to partner with MultiChoice Nigeria Limited, owners of the DSTV and GOTV brands to bring the Big Brother Nigeria reality TV show to viewers across Africa and beyond.
Mr. Fela Ibidapo, Group Head, Corporate Communications of Heritage Bank disclosed this at the grand finale of the BBNaija which held over the weekend.
According to him, “we will continue to partner with Multichoice on the project because we believe in entertainment, adding that they are also interested in working with the Ex-housemates to finance Small and Medium Scale Enterprises (SMEs) for them if they could come up with a business plan.”
The third season of the reality TV show tagged: Double Wahala ended on Sunday with Miracle Igbekwe, a pilot and model winning the grand prize of N45 million out of five finalists that competed for coveted prize at the finale. The others are Cee-C, Tobi, Alex and Nina Chinoso.
The grand prize is made up of cash reward of N25 million, an SUV Jeep valued N12 million, N4.7 million to travel to international destination of choice and N3.3 million for the purchase of a complete home entertainment system.
In terms of ranking, Miracle scored 38.18 percent votes to emerge the winner, Cee-C 28.04 percent, Tobi 22.54 percent, Alex 7.07 percent while had Nina 4.18 percent.
Mr. Ebuka Obi-Uchendu, the host of the programme said a total of 170 million votes were cast for the third season while 30 million votes were recorded in the last week of the programme.
The show started on last January 28 with 20 housemates with four of them debuting in a reality show for the first time in their lives. This was an increase over 12 that participated in the season two edition.
In the season two of the show, besides providing financial assistance to the BB Naija contenders, Heritage Bank helped them with business and advisory support services for between six to nine months.
This support helped to chart a veritable course and equip the Ex-housemates with the necessary tools to make informed business choices during their individuals’ careers.
In a bid to bring additional value to Nigerian culture, Heritage Bank also ensures that in partnering with the housemates, they take positive steps towards creating, preserving and transferring wealth to Nigerians.
Heritage Bank had also organised an SME enhancement capacity programme for the Ex-Housemates of the BB Naija and other emerging 21st century entrepreneurs at an SME enhancement capacity training programme.
Big Brother Nigeria was designed by its creators to attract controversies and create agenda for social discussions.