Euro Global Foods and Distilleries, one of the country’s frontline distillers, has awarded its advertising business to CentrespreadGrey following a keenly contested business pitch.
The scope of assignment on the pitch which featured some of the nation’s brightest Advertising Agencies, according to those familiar with the business, covers creative, production and strategy, among others.
Euro Global Foods and Distilleries Limited is a member of the Sona Group of companies and a leading diversified conglomerate in the business of producing, packaging and marketing various categories of distilled liquor, wines, soft drinks as well as various blends of RTDs. Its range of products include Sabrina Dry Gin, Amphora wine, Seaking, Power Bitters, Brave Heart, Czar and Savana drinks of different flavours.
Speaking on the new account, Chief Operations Officer, CentrespreadGrey, Mrs. Tola Obi said the reputation of the agency and its affiliation to the Grey group contributed to the company winning the account.
“The international reputation of the Grey brand, as well as the proven capacity of Centrespread in the Nigerian FMCG market played a role in winning the account. The CentrespreadGrey approach is a combination of international best practices, with a resourceful knowledge of the Nigerian market spanning over 35 years,” she said. She added that “CentrespreadGrey is a marketing communications partner on the Sabrina brand.”
In a related development, the Agency has also landed the Western Lotto account through referral based on its proven communication expertise in the Nigerian Gaming Industry. The scope of assignment in this new addition to the CentrespreadGrey portfolio includes concepts and executions of creative, as well as handling a part of the brand’s PR.
The Western Lotto assignment is coming to CentrespreadGrey on the heels of past work done for a similar brand when, at the turn of the millennium, the agency shook the national advertising space with the iconic “E fit be you” creative concept for Lotto Nigeria.
Western Lotto is a new entrant in the lottery market, offering a variety of exciting games such as Power Ball, Euro millions, Euro Jackpot, UK Lotto and Mega Millions games.
With the addition of this account, CentrespreadGrey is laying its vast knowledge and experience in the Nigerian Gaming Industry at the disposal of Western Lotto to drive the brand’s marketing objectives with winning strategic solutions.
