Apple has once again proved to be the giant in Smartphone market with the recent launch of iPhone X and iPhone 8 models respectively. The unveiling which took place on Tuesday (Sep 12) marked the 10th anniversary of iPhone first release in 2007 at the first event at Apple’s new “spaceship” campus.
Apple chief executive Tim Cook, speaking at the event said, the newest flagship handset is a milestone for the company a decade after the first iPhone release touting the device as the next generation of mobile computing.
“Ten years later, it is only fitting that we are here in this place, on this day to reveal a product that will set the path for technology for the next decade,” Cook said, calling the iPhone X “the biggest leap forward since the original iPhone.”
The iPhone X has an edge-to-edge screen and uses facial recognition to unlock the device, and improved “super retina” display with improved graphics and resolution.
Apple also unveiled an updated version of its smartwatch, as it claimed the device had become the top-selling watch in the world ahead of rivals such as Rolex and Fossil.
“The Apple Watch is now the number one watch in the world,” Cook said.
The Apple Watch Series 3 offers several improvements including cellular connectivity and applications to help detect health problems such as heart arrhythmia.
The Apple Watch Series 3 has its own mobile connectivity that allows users to remain connected without a smartphone for phone calls, music and other functions.
The event was a tribute to late Apple co-founder Steve Jobs, who died in 2011, and was the first event at the Steve Jobs Theatre on Apple’s new campus.
“We dedicated this theatre to Steve because we loved him and because he loved days like this,” Cook said.