Burson-Marsteller, the network agency group for Nigeria’s CMC connect yesterday unleashed a Public Relations led social investment campaign for its client, Intel using virtual reality to delight Senior citizens in Brazil while also helping them realize their travel dreams.
This Intel Virtual Reality Project has the objective of showcasing technology’s benefits to health and welfare of the senior citizens via the Brazilian Project executed in a Brazilian home for the elderly.
“Intel has been using virtual reality to help seniors in a Brazilian home for elderly people realize their travel dreams”.
The project, a collaboration between Intel and online portal Razões para Acreditar (Reasons to Believe), gave VR glasses to the nursing home residents to take them to places either from their past or that they had always wanted to visit — including Spain, Italy and Israel.
In the video, seen here, the elders were interviewed about how they have always longed to travel. One woman emigrated from Spain when young, but has never been back. Of course, their experiences make for emotional viewing.
Intel’s PR agency, Burson-Marsteller co-ordinated the project which aims to showcase how technology can be beneficial to people’s health and welfare as part of an online series called “Technology and Life”.
The campaign will be updated with different content for the next two months according to sources close to the business.
There will also be information on VR’s importance in the treatment of diseases such as autism, and with visual and motor disabilities.
Burson-Marsteller is a leading global public relations and communications firm with over 60 years history behind the agency network. It prides itself for its for “Evidence-Based Communications approach”. Evidence-Based Communications is a scientific approach to communications, driven by data at the beginning, the middle and the end, a statement on the company’s website explains.
CMC Connect Burson Marstellar, the Nigerian affiliate of the global PR agency, currently work with Airtel, Intel, SES, Nokia, Barcadi, Oracle, among others.