Airtel Nigeria and CMC Connect today confirmed that the telecoms brand’s Public Relations aspect of its marketing communications’ business has been awarded to Lagos PR shop, CMC Connect. The Multi-million naira business was reviewed in a bid to taking the brand to its next phase of development. According to Yomi Badejo-okusanya, CEO, CMC Connect, in an interactive session with a cross section of the media, the agency which had its on-board meeting with the client representatives yesterday (Tuesday) has officially took over the management of the client’s PR business.
The Airtel’s PR mandate to CMC covers Strategy, media management, content development, events management and Corporate Social Responsibility (CSR) among others.
The business until now had resided with Chido Nwakanma’s Blue Flowers for the last three years. A review pitch was initiated at about the middle of 2014 featuring three agencies, the then incumbent –Blue Flower, CMC and Corporate & Financial Porter Novelli.
Speaking on the account move, the Blue Flower’s CEO and former Chairman of the Public Relations Consultants Association of Nigeria, says he appreciates the opportunity to be part of Airtel story from the inception of the brand in Nigeria about three years ago.
“We have enjoyed working with Airtel to build the brand over the past three years. We are happy that all we ever got from Airtel were commendations from the CEO and the Public Relations team. We will continue to look out for the brand and wish it continued success in the Nigerian market.” Says Mr. Nwakanma.
Mr. Badejo-Okusanya displaying the preparedness of the agency for the task ahead explains that although no two businesses are the same, however, his 23 years old PR agency is adequate to the task ahead having had cross industry experience servicing high-flying multinational brands such as BAT, Shell, Samsung, Mastercard, Guinness and Nigeria Breweries, adding “What we sell is communications solutions. This is an exciting time for us.”
“Our mandate is to add value to the brand and increase its premiumness, increase professionalism and justify the mandate”, he concludes. {fcomments}
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