Nigeria’s leading telecommunication company, MTN Nigeria, has appointed a Nigerian, Bayo Adekanmbi as its new Chief Marketing Officer (CMO) with effect from yesterday, 1st October, 2014.
Adekanmbi, an alumnus of INSEAD Business School, until this appointment was the General Manager, Business Intelligence having moved up from being Senior Manager, Customer Insight and Information Management in the Business Intelligence Unit.
The enviable position of CMO in the leading network became vacant at about June when the then CMO, Mr. Larry Annetts was recalled back to South Africa to replace Brain Gouldie as CMO at the head office while the latter was elevated to the position of CEO of one of the operating companies within the MTN group.
Book makers had least expected Adekambi or any other Nigerian for the position but rather thinking that another expatriate may be brought in to replace Mr. Annetts.
With the elevation of Adekanmbi to this privileged position and with Mike Ikpoki at the helm of affairs at MTN Nigeria as CEO, this is about the first time the positions of CEO and CMO at the South African owned operation will be occupied by Nigerians at the same time.
Bayo started his career in core Analytics as a DNA/Biomolecular Research Statistician/Perl programmer, Data Analyst/Planner and Head of Consumer Insight/Data Planning. These roles equipped him to lead enterprise CRM strategy, Segmentation analysis, Customer lifetime valuation, Data mining etc.
His sojourn into the “softer” side of the Marketing world was with DDB Lagos as the Head of Strategy and Intelligence, where he consulted for MTN and other leading Nigerian companies on Business Strategy, Brand Analytics and Go-to-Market Implementation.
He later joined the MTN Group in South Africa where he was responsible for global brand strategy, customer insight and Analytics support for its 21 operations.
Bayo qualified as a Chartered Marketer of South Africa (CMSA) through SETA/University of Wits Business School, Johannesburg, South Africa. He is also a certified SAS Data Programmer/Statistical Analyst and a proud alumnus of the University of Reading Postgraduate School, UK, where he graduated with Distinction. He also attended executive education at INSEAD Business School, France, Columbia Business School, New York and Telecoms Training Institute, London.
Bayo combines multi-disciplinary competencies as a Brand /Marketing Strategist, Consumer Insight Data Analyst and Business Intelligence professional. Bayo has 14-year experience on leading brands in Nigerian and MEA region, and combines strategic and operational skills in Business Intelligence, Data mining/Predictive modeling, Consumer Insight/Marketing Research, Database marketing/ CRM, Marketing ROI/Analytics, Geomarketing and Marketing Strategy. {fcomments}