MTN Nigeria CMO Recalled back to SA, New CMO Soon

MTN Group has announced that Larry Annetts, the current Chief Marketing Officer (CMO), MTN Nigeria will replace Brain Gouldie current Chief Marketing Officer of MTN South Africa, who has been appointed as the new CEO of one of the operating companies within the MTN Group.

According to the announcement by the group released today, the identity of the country which will be Gouldie next place of primary assignment is yet to be disclosed. “MTN has yet to disclose which of its 22 operations across Africa, Asia and the Middle East Brian Gouldie will head up”.

Similarly, a replacement for Mr. Annetts, out-going CMO MTN Nigeria is yet to be announced however, it is believed the group will not tarry in announcing a new candidate to fill this all important position in its highly competitive and highly rewarding operation. 

It is believed the replacement will emerge from the group’s abundant pool of human resource talents which the MNC prides as “strong leadership succession pool”.

“MTN South Africa has a strong leadership succession pool due to our significant investment in building a sustainable supply of quality leaders. MTN is confident that Gouldie will make a meaningful contribution as a chief executive officer”, said Zunaid Bulbulia, CEO of MTN South Africa.

In the ten months since his appointment in August 2013, Gouldie has been responsible for redefining the competitive position of MTN South Africa. He has launched prepaid and postpaid converged products, with the most recent being the 79 cents voice and data offerings, the group said.

Annetts has worked in the telecommunications industry for over 15 years. In his most recent role as CMO of MTN Nigeria, he established MTN as the biggest distributor of music. Credit for MTN’s music innovation could largely be given to the company’s out-going CMO.

“I look forward to working with Larry again – he has outstanding credentials in our industry and is coming back home to be part of the special evolution journey we are currently on around this time,” Bulbulia said. 

With Agency reports {fcomments}