The much talked about Emeka Okeke’s new business has taken off to a first-rate and grandiose beginning. Located in the serene heart of Ikeja GRA, precise sitting on No. 95b of the popular Oduduwa Crescent is Media Fuse, a new high-flying media specialist agency founded by Emeka Okeke, who until very recently was the Managing Director of Carat Media Perspective, one of the foremost media shops in the country.
Emeka who finally disengaged from his former company on December 31, 2013 had everything set for the new shop to launch out big in the market. Media Fuse officially opened its doors for business January, 2, 2014 while putting finishing touches to the office setting to ensure perfection.
A recent visit to the new office revealed nothing short of a ready world class environment, generous to staff and inviting to prospective clients and associates. From the gate, to the reception and to the customer service lounge, a visitor is steadily ushered into accentuating luxury, rising as one move further into the heart of the office. The vast but well kept compound which provides ample parking space reflects the “inner” beauty, style, luxury and class inherent in the setting.
Like a real 21st century office, space is of essence here, therefore, offices of varying but complimentary sizes are fashioned out as work areas. The furniture in the reception and lounge areas are never verbose but compact and stylish with touches of red and black suggesting the corporate colours.
Contrary the shouting colours in the reception areas, the numerous offices both on the ground and upper floors of the duplex building reveal subtle coloured – mostly ash – work stations with complementary ergonomics chairs. The work-stations have a total capacity for 72 staff members. This number reflects the cheer audacity of the owners of the business and vision to cause some upsets in record time.
At as the time of the visit last week, a couple of staff were noticed in the office, but investigation revealed that a couple of others especially the senior /management level staff have staggered dates of resumption to make room for proper resignation from their current jobs and offices. A pioneer staff that prefers anonymity reveals that just as staff are resuming, a couple of other high level recruitment exercise is on-going adding “we are all encouraged to give the required notice and never to ‘run-away’ from our present jobs”. This shows proper work ethics and ethos of business.
Speaking further he disclosed that the Fuse is wired up for service, from discussions, at least two media businesses have been won and already in Fuse’s kitty. While one of the campaigns is scheduled to break before of the end of January, there are talks going on to close-in on some juicy deals in form of referrals from associated companies and relationships.
With “trust and Service” as the credo of the new company, restless Emeka is just becoming hyper active rearing to go-off though not like a bad gun but to reenact the fast pace success of his darling MP even at a larger and faster rate.
In line with this, friends from global networks are swarming the new shop for possible affiliations relationships. He plays host to global networks who like his balls and would like to run with the Media Fuse vision. A source says proactive Emeka is looking at consolidation all the way. This infers the industry should look beyond a media independent shop from vivacious Emeka. Spin-offs of complementary service agencies from the Fuse Media group may soon dot the landscape much earlier than expected – talk about smoking on all fours.
As a student of the Insight/Troyka school, Emeka no doubt has garnered experience to last him a life time in the industry, however, the onus is on him to take cautious and calculated steps in his bid to have his hands in multiple pies almost at the same time. This brings to mind the the unfortunate Mindshare group experience! So far, it’s a good starting for Emeka.
Emeka Okeke, an alumnus of the University of Nigeria Nsukka, joined the Troyka owned Insight Communications in 1995 from Advertising Techniques rising through the ranks to become the agency’s media director. In 1998 he was seconded by the group to Mediacom Ghana as the pioneering General Manager doubling as the supervising director for Mediacom’s operations in Togo, Benin and Cote d’Ivoire. Emeka returned to Nigeria in 2002 and was appointed Media Director at Insight, occupying the position until the group appointed him again to pioneer Carat Media Perspectives as managing director. {fcomment}
