It was an exciting evening Friday last week as Brandcrunch.com.ng, Nigeria’s fastest growing marketing news portal played host to media friends and
associates at its corporate office located at 40, Oba Akran Avenue, Ikeja, Lagos, Nigeria.
Speaking at the very interactive evening, Publisher, Brandcrunch.com.ng, O’Lekan Babatunde disclosed that “BrandCrunch.com.ng is a revolution in reporting and analyzing brands & marketing, marketing communications issues and news.
We commenced operation in December taking a cue from Al Ries popular theory: “focus and Conquer”. This provided the motivation and reason for focusing on an area we consider we have comparative advantage having garnered over 12 years experience in reporting and writing brands and marketing news”.
As a web based platform that offers you news, features and up-to-date happenings in the industry, we pride ourselves as originating from Nigeria to rest of the world, added the Publisher.
Babatunde revealed that “as at March 2012, just about three months into the launch, we were elated to have recorded about 10,000 hit views. However, within the last six months, the site has added over 80,000 hit views bringing the total hits on the site to over 90,000.
According to observers present at the meeting, this is an impressive exponential growth for an industry based publication. This means we are actively taking the lead in our area of specialization as the most visited industry (Brands & Marketing) based website in the country today.
As the very interactive marketing news portal nudges the 100,000 hits mark, “friends of Brandcrunch.com.ng” offered useful suggestions on the way forward.
Godwin Ofose, Senior Correspondent, Brands & Marketing, Daily Independent testifies to the efficacy of the platform. “We leverage AMA Award & festival story on brandcrunch.com.ng. The story on the site generated profound, professional and insightful responses that prompted another string of media leveraging materials. It shows the caliber of visitors to the site.
These set of professionals – mostly high end consumers and students with bias for marketing and allied subjects make the site first choice of visit on a
daily basis. Hence, advertisers are encourages to avail themselves the opportunity the website provides in connecting with consumers.
Brandcrunch.com.ng is the online publishing arm of Brandsupport Concepts. The latter offers Public Relations services to clients. Some of its clients include Fuel Communications, X3M, Sonnex among others. Earlier it worked for Lipton, Grand Oak Ltd and Grand Oak International Brands.
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