PERFORM the international digital sports media business has announced its intention to launch the Nigerian edition of Goal.com, the world’s biggest football website. This move signifies a strategic focus on the territory for PERFORM, as it also unveils a number of commercial partners. Advertising sales for the mobile site and website will be represented by InMobi and ByteSize respectively, whilst Goal.com owners PERFORM have also partnered with 70th Precinct who are assisting with the strategic distribution of Goal.com content across various OEM and Telco partners. Goal.com mobile services are already available via Airtel and Etisalat in Nigeria.
The Nigerian edition of Goal.com will launch at the end of February 2012 and will provide a local and global perspective on football through the coverage of the local Nigerian professional league, Nigerian players who play abroad and extensive coverage of the Super Eagles. The local content will supplement Goal’s already strong international football coverage to provide a unique and relevant content offering for Nigerian football fans. Goal.com is already a leading football website in Nigeria reaching millions of fans every month across both PC and mobile. In December 2011, Goal.com reached 22m unique users globally (Google Analytics).
Daryn Wober, Managing Director Business Development at PERFORM commented: ‘Football is the leading sport in Nigeria and the launch of a Nigerian edition of Goal.com alongside our various commercial partnerships shows how serious we are about this market. Goal.com provides brands with a fantastic opportunity to reach and engage with millions of Nigerian football fans and provides distribution partners with great content that really enhances their service offering.’
Osamede Umweni, Chief Executive Officer, 70TH Precinct Nigeria also added: ‘ The face of football reporting and coverage in Nigeria will never be the same again after this launch. Already, Nigerian subscribers in the two leading mobile networks Etisalat and Airtel have been enjoying the rich bouquet of Goal.Com mobile content services. We are also pleased that the Nigerian edition of the website will help to further grow the types of mobile services we are able to offer in the market.’{jcomments on}
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