BrandCrunch.com.ng, a new signal in brands, marketing and marketing communications journalism has launched its portal, growing Nigeria’s online presence while embracing responsible journalism.
Speaking on the portal, O’Lekan Babatunde, Founder/Publisher says BrandCrunch is coming as a revolution in the Brands and Marketing genre of journalism. The platform, he adds, is dedicated to the practice of ethical journalism ‘but this time, we are moving away from print journalism to embrace the web which is the new and ever growing global market place.
Originating from Nigeria to the world, Babatunde says ‘the portal is inspired by the desire to objectively cover the industry and serve as a barometer to foreign and local investors desirous of delving into the business of marketing and building brands in the fastest growing and largest market in Sub-Saharan Africa.
Having been in the industry for over a decade and risen through the ranks at the Brand & Products Publications & Conferences, publishers of Brands & Products and M2 Magazines, Babatunde explains that the logical thing to do is to add innovation to the knowledge and experience garnered over the years in order to add greater value to the industry, advertisers/clients and also future professional who might still be students in various institutions.
Some of the links on the home page include Agency News, Brand News, Features, Opinions, Interviews and Consumer Issues. Others include AdCrunch, People, Promo, Training, Jobs in Marketing, Experiential Marketing, Profiles, Marketing Papers, event gallery and You Watch. The last is an interview/event video link that could be watched on the site.
Within one month of launch, the site has recorded about 3000 hit views with an average of 165 visits per day while an average visitor spends between 5-10 minutes on the site. The site integrates social media platforms like Facebook, YouTube and twitter to make it more interactive.
Within one month of launch, the Publisher reveals that the site has recorded about 3000 views with an average of 165 visits per day while an average an average visitor spends between 5-10 minutes on the site.
Summing it, the Publisher explains that all these segments are focused on marketing and growing the industry’s knowledge base ‘the platform is an excellent marketing information tool for every practitioner. Exclusive news, features and competitive information that create values are our hallmark. Every time someone visits, there will always be some form of take-out.’
The site has been commended by visitors who are very optimistic about the future of the portal. Muyiwa Akintunde, Managing Consultant, PriMedia says “Brandcruch is a fresh breath of air in the marketing/marketing communications genre of the Nigerian media. Its panoramic coverage of the sub-sector’s various branches and constant news update will go a long way in endearing it to its target market. Branchcrunch will no doubt contribute to deepening intellectual discuss in its area of focus”. In the same vein, Muyiwa Kayode, CEO, USP , says “I am really impressed. I like the fact that it is interactive. If you find ways of promoting the site, I think you’ve got something good in BrandCrunch”. {jcomments on}
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