While the last is sure not heard on the intense competition among the top three telecoms players in the Nigerian telecoms market, the market competition is being taken outside the shore of the Nigerian economy.
The Ghanian telecoms market will witness some new frenzy as Glo Mobile Ghana revs to roll out its services in Ghana to further compound a market dominated by two leading Nigeria rivals – South African’s MTN and India’s Airtel alongside Vodafone Mobile, Tigo and Expresso.
According to those close to the business, efforts are in top gear by the Nigerian Second National Operator (SNO), Globacom Limited, to launch out and commence commercial operation in Ghana on November 17, 2011.
According to National Communications Authority (NCA), Ghana’s telecoms regulator, there are currently 19 million subscriber lines in the country. Although, Globacom won its licence to operate in Ghana in a $50.1million bid in June 2008, however, government bureaucracy and pressure from competition have heightened entry barriers against earlier plans to roll out services in the country.
“Globacom’s entry into Ghana is another defining phase in the Nigerian SNO’s international market expansion by gaining footprint across the telecoms markets within economies of the West African sub-region”.
While no stone is being left unturned in this roll out plan, Globacom will be pitted against home rivals to further put some sparks into the Ghananian telecoms market. The Nigerian flag bearer in telecommunications reveals that it’s going to be aggressive and unique while promising highly competitive in terms of products, tarrifs, services and technology.
To execute the “mission to Ghana” launch, the Nigerian company has hired George Andah as Chief Operating Officer (COO) of Glo Mobile Ghana confirmed our source in the Glo who refrained from touching on the subject of Andah being a former staffer of rival network.
Andah, who until recently was the Chief Marketing Officer for Airtel in Nigeria, was a also former Chief Marketing Officer for MTN Ghana before his brief stint with Airtel Nigeria.
In his new capacity as COO, he would lead the Glo Mobile’s marketing assault in Ghana market against local rivals featuring prominently two familiar arch rivals among others. {jcomments on}
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